quietmoney

Tally

A no-code online form builder: build forms like writing a document, with data hosted in the EU.

tally.so ↗UtilityUnited States 20.9%, India 8.31%, France 8.11%#201 of 606
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Checkout visits, last month
16,988
#201 of 606
vs prior month
▲ 10%
15,505 → 16,988, gain +1,483
Website visits, last month
14,140,000
Similarweb, last month; about 0.1 of every 100 visits reach checkout
Similarweb global rank
4,540
#34 in Computers Electronics and Technology/Graphics Multimedia and Web Design (US)
Take-off year
2021
Team: small team
How it startedLaunch platformFirst users came from a Product Hunt or Hacker News style launch
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfMixed
A Belgian couplOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

16K4–6 months ago avg
30K3 months ago
16K2 months ago
17KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com7,45025,79113,51512,894
invoice.stripe.com1,9253,1335422,493
buy.stripe.com2,83202791,508
whop.com3,9491,1421,16993
lemonsqueezy.com263000

1. Productwhat it sells, to whom, and how it charges

Product
A no-code online form builder: build forms like writing a document, with data hosted in the EU.
Users
Small teams, entrepreneurs and creators who need sign-ups, surveys and lead collection
Positioning
The free plan has no limit on forms or submissions; cheaper and simpler than Typeform and similar tools
Pricing
Free $0; Pro $24/month (2 months free when billed annually); Business $74/month Billing: subscription Free tier: yes Source: Existing
Prices on site
$0 Free; $24/mo Pro (yearly 2 months off); $74/mo Business
Team
small team
Acquisition entry points on site
Product Hunt
Sharing mechanics
embed badge, public profiles / leaderboards, referral rewards, shareable results Footer 'Referral program' link; 'Share your unique Tally form link with anyone'; 'Seamlessly embed your forms into your website'; 'explore templates created by
Rough new MRR
$6,795 – $193,663 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Footer 'Referral program' link; 'Share your unique Tally form link with anyone'; 'Seamlessly embed your forms into your website'; 'explore templates created by ”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 61.8%, social 28.7% (LinkedIn, YouTube, Instagram); new users are classed as viral: every form carries a Tally mark, so people filling it out get to know the product, and there are also referral rewards. Referrals include 17track.net 2.27%, yourstory.com 2.02%, biosante.com.br 1.91%.

Last month's traffic sources

Social 29%Referrals/email/paid 6%Direct 62%Unknown 4%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
29%
Viral62%
Other10%

Direct + brand search 62%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States20.9%
India8.31%
France8.11%
United Kingdom4.53%
Brazil4.51%

Language

English

Social sources

LinkedIn, YouTube, Instagram

Keywords

1.1K keywords · brand ~62% · organic 99.18% / paid 0.82%

Similarweb top 5 keywords
tally
tally forms
tally form
tally so
tally.so

Referring sites

925 referring sites

SiteShare of referrals
17track.net2.27%
yourstory.com2.02%
biosante.com.br1.91%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design5.41%
Computers Electronics and Technology - Other5.38%
Marketing and Advertising4.26%
Video Games Consoles and Accessories4.18%
Jobs and Employment4.17%

Site metrics (Similarweb, last month)

Visits, last 3 months
14.1M (3 months)
Visits MoM
+2.4%
Country rank
United States #6377
Category rank
Computers Electronics and Technology/Graphics Multimedia and Web Design (US) #34
Bounce rate
65.46%
Pages / visit
2.60
Visit duration
00:02:44
Industry
Graphics Multimedia and Web Design
Top 3 channels
Direct › Organic Social › Referrals (top channel 61.79%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Launch platform”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Tally get per month?

About 16,988 last month (Similarweb estimate), #201 of 606; the month before was 15,505. Opening checkout is not paying, so this is not revenue.

Where do Tally's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 61.8%, social 28.7% (LinkedIn, YouTube, Instagram); new users are classed as viral: every form carries a Tally mark, so people filling it out get to know the product, and there are also referral rewards. Referrals include 17track.net 2.27%, yourstory.com 2.02%, biosante.com.br 1.91%.

How much does Tally cost?

Free $0; Pro $24/month (2 months free when billed annually); Business $74/month

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.