A no-code online form builder: build forms like writing a document, with data hosted in the EU.
A Belgian couplOne-line growth story, compiled by us from public sources; speculation is marked separately below.
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 7,450 | 25,791 | 13,515 | 12,894 |
| invoice.stripe.com | 1,925 | 3,133 | 542 | 2,493 |
| buy.stripe.com | 2,832 | 0 | 279 | 1,508 |
| whop.com | 3,949 | 1,142 | 1,169 | 93 |
| lemonsqueezy.com | 263 | 0 | 0 | 0 |
“Footer 'Referral program' link; 'Share your unique Tally form link with anyone'; 'Seamlessly embed your forms into your website'; 'explore templates created by ”Quote from the site
New-user source: Viral (Built-in sharing). Direct 61.8%, social 28.7% (LinkedIn, YouTube, Instagram); new users are classed as viral: every form carries a Tally mark, so people filling it out get to know the product, and there are also referral rewards. Referrals include 17track.net 2.27%, yourstory.com 2.02%, biosante.com.br 1.91%.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 29% | |
| 62% | |
| Other | 10% |
Direct + brand search 62%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 20.9% |
| India | 8.31% |
| France | 8.11% |
| United Kingdom | 4.53% |
| Brazil | 4.51% |
English
LinkedIn, YouTube, Instagram
1.1K keywords · brand ~62% · organic 99.18% / paid 0.82%
| Similarweb top 5 keywords |
|---|
| tally |
| tally forms |
| tally form |
| tally so |
| tally.so |
925 referring sites
| Site | Share of referrals |
|---|---|
| 17track.net | 2.27% |
| yourstory.com | 2.02% |
| biosante.com.br | 1.91% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 5.41% |
| Computers Electronics and Technology - Other | 5.38% |
| Marketing and Advertising | 4.26% |
| Video Games Consoles and Accessories | 4.18% |
| Jobs and Employment | 4.17% |
About 16,988 last month (Similarweb estimate), #201 of 606; the month before was 15,505. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 61.8%, social 28.7% (LinkedIn, YouTube, Instagram); new users are classed as viral: every form carries a Tally mark, so people filling it out get to know the product, and there are also referral rewards. Referrals include 17track.net 2.27%, yourstory.com 2.02%, biosante.com.br 1.91%.
Free $0; Pro $24/month (2 months free when billed annually); Business $74/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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