quietmoneyMockupworld
A directory site of free design mockups: it collects free PSD mockups from across the web, sorted by category such as iPhone, MacBook, packaging and posters, free to download and use; it makes money from ads, affiliates and paid placements.
In late 2014, HOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: gumroad.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A directory site of free design mockups: it collects free PSD mockups from across the web, sorted by category such as iPhone, MacBook, packaging and posters, free to download and use; it makes money from ads, affiliates and paid placements.
- Users
- Graphic designers, UI designers and design students who need to present their work in realistic mockups
- Positioning
- A long-established aggregator of free mockups, full range of categories, all free
- Pricing
- All assets are free to download; the site earns from ads and affiliate income Free tier: yes Source: Existing
- Acquisition entry points on site
- affiliate / referral program
- Price source
- mockupworld.co
“"All mockups featured on Mockup World are free to download"; "Join 31,000+ designers"; "Mockupworld.co featured by Product Hunt today"”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Search 57.3% (including 'mockup', 'iphone mockup', 'free mockups' and more; brand keywords recorded as 97.5%), direct 40.2%, AI referral 2.5% (ChatGPT 2.37%). Referrals come from design blogs in various countries: tistory.com 2.92%, blogdumoderateur.com 2.61%, zhihu.com 2.56%. Designers bookmark it and come straight back for assets.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| GEO | 2% |
| Other | 98% |
Direct + brand search 98%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 9.2% |
| Indonesia | 7.25% |
| Italy | 6.47% |
| Mexico | 3.82% |
| China | 3.78% |
Countries (Semrush): Bangladesh 40.9%, United States 7.8%, India 4.7%, Indonesia 2.7%, Brazil 2.7%
Language
English
Social sources
YouTube, Reddit, WhatsApp Webapp; Messaging: WhatsApp
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 2.37 |
| Gemini | 0.13 |
| mockey.ai | 0.03 |
AI referrals (Semrush): ChatGPT 22,535 (2.37%), Gemini 1,271 (0.13%), mockey.ai 265 (0.03%), Claude 130 (0.01%), copilot.microsoft.com 70 (0.01%)
Keywords
3K keywords · brand ~98% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| mockup |
| mockup world |
| iphone mockup |
| free mockups |
| mockupworld |
Referring sites
19 referring sites
| Site | Share of referrals |
|---|---|
| tistory.com | 2.92% |
| blogdumoderateur.com | 2.61% |
| zhihu.com | 2.56% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Universities and Colleges | 8.71% |
| Video Games Consoles and Accessories | 5.02% |
| Computers Electronics and Technology - Other | 4.44% |
| Graphics Multimedia and Web Design | 3.99% |
| News & Media Publishers | 3.53% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 569.6K (3 months)
- Visits MoM
- -7.39%
- Country rank
- United States #88017
- Category rank
- Graphics Multimedia and Web Design #630
- Bounce rate
- 34.19%
- Pages / visit
- 5.74
- Visit duration
- 00:02:50
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Organic Search › Direct › Gen AI (top channel 56.46%)
- Semrush monthly visits
- 3 months ago 602,358 · 2 months ago 731,722 · Last month 950,641 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 202,085 / 0
- Semrush source breakdown (desktop)
- google.com · Google organic 53.8%, Direct 38.4%, chatgpt.com 2.4%, bing.com 0.5%, brave.com 0.4%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Mockupworld get per month?
About 21,047 last month (Similarweb estimate), #138 of 606; the month before was 15,744. Opening checkout is not paying, so this is not revenue.
Where do Mockupworld's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 57.3% (including 'mockup', 'iphone mockup', 'free mockups' and more; brand keywords recorded as 97.5%), direct 40.2%, AI referral 2.5% (ChatGPT 2.37%). Referrals come from design blogs in various countries: tistory.com 2.92%, blogdumoderateur.com 2.61%, zhihu.com 2.56%. Designers bookmark it and come straight back for assets.
How much does Mockupworld cost?
All assets are free to download; the site earns from ads and affiliate income
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.