quietmoneyNamensarchiv
German-language surname origin lookup: enter a surname to see its origin, meaning and regional distribution for free, with an optional paid certificate or personal video.
Berlin solo creOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- German-language surname origin lookup: enter a surname to see its origin, meaning and regional distribution for free, with an optional paid certificate or personal video.
- Users
- Ordinary people in Germany and Austria who want to know where their family name comes from, often as a family topic or gift
- Positioning
- Story-driven surname content for the German-language market: free lookup + low-priced one-time certificate/video, with traffic driven by 100K+ TikTok followers
- Pricing
- Free lookup; certificate €3.90, personal video €9.90, video + certificate €12.90, all one-time Billing: one-time Free tier: yes Source: Existing
- Prices on site
- €3.90 one-time (Urkunde); €9.90 one-time (Video); €12.90 one-time (Video + Urk
- Team
- small team
- Sharing mechanics
- shareable results 'Wetten, deine Familie will das auch wissen?' next to an 'Akte teilen' button; full file unlocked via ad: 'Schalte die vollständige Namensgeschichte mit einem k
- Rough new MRR
- $10,862 – $33,212 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Wetten, deine Familie will das auch wissen?' next to an 'Akte teilen' button; full file unlocked via ad: 'Schalte die vollständige Namensgeschichte mit einem k”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 57.4%, search 31.9%, referral 6.4%; brand keywords account for 89.4% (namensarchiv, namensarchiv deutschland). The homepage claims 100K+ TikTok followers, and after a lookup users share to family chats ("Akte teilen", share file), so new users are recorded as Viral.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 89% | |
| Other | 11% |
Direct + brand search 89%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Germany | 98.31% |
| Austria | 1.69% |
Language
Mainly German, with an English switch
Social sources
YouTube
Keywords
6 keywords · brand ~89% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| namensarchiv com |
| namensarchiv deutschland |
| namensarchiv.com |
| namensarchiv |
| türkische nachnamen |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 99% |
Site metrics (Similarweb, last month)
- Visits MoM
- 0%
- Country rank
- Germany #12968
- Bounce rate
- 62.04%
- Pages / visit
- 2.20
- Visit duration
- 00:02:22
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 57.41%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Namensarchiv get per month?
About 12,894 last month (Similarweb estimate), #235 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Namensarchiv's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 57.4%, search 31.9%, referral 6.4%; brand keywords account for 89.4% (namensarchiv, namensarchiv deutschland). The homepage claims 100K+ TikTok followers, and after a lookup users share to family chats ("Akte teilen", share file), so new users are recorded as Viral.
How much does Namensarchiv cost?
Free lookup; certificate €3.90, personal video €9.90, video + certificate €12.90, all one-time
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.