quietmoneyKagi
A paid, ad-free search engine that doesn't track users and lets you customize result ranking and block sites, plus Kagi Assistant (multi-model AI assistant), translation and the Orion browser.
ManageWP foundeOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 3,933 | 0 | 414 | 17,192 |
| invoice.stripe.com | 0 | 0 | 513 | 499 |
1. Productwhat it sells, to whom, and how it charges
- Product
- A paid, ad-free search engine that doesn't track users and lets you customize result ranking and block sites, plus Kagi Assistant (multi-model AI assistant), translation and the Orion browser.
- Users
- Western programmers and tech enthusiasts who hate Google ads and SEO spam and are willing to pay for search
- Positioning
- Cleaner and more private: a search engine where users pay instead of advertisers
- Pricing
- Free trial of 150 searches; Starter $5/month (300 searches); Professional $10/month; Ultimate $25/month; discounts for yearly billing Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $5/mo Starter (300 searches); $10/mo Professional; $25/mo Ultimate; annual -1
- Acquisition entry points on site
- press coverage, app store, Discord community
- Rough new MRR
- $17,691 – $53,073 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'You can search up to 150 times for free before subscribing'; no referral/share mechanic”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 95.6% (once set as the default search engine, every search counts as a direct visit), search 3.4% (98.3% brand keywords: kagi, kagi translate, orion browser), social 0.7% (Reddit, LinkedIn, YouTube). New users come from word of mouth in tech circles and blogs: github.com 3.01%, aftermath.site 2.99%, sive.rs 2.85%.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 1% |
| GEO | 0% |
| 1% | |
| Other | 98% |
Direct + brand search 98%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 54.71% |
| Switzerland | 5.62% |
| United Kingdom | 5.02% |
| Canada | 4.35% |
| Ireland | 3.66% |
Countries (Semrush): United States 52.2%, Netherlands 10.9%, United Kingdom 3.7%, Japan 3.6%, Denmark 3.6%
Language
English
Social sources
Reddit, LinkedIn, YouTube
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.16 |
| Claude | 0.02 |
| Gemini | 0.01 |
AI referrals (Semrush): ChatGPT 7,400 (0.16%), Claude 892 (0.02%), Gemini 688 (0.01%), openrouter.ai 410 (0.01%), abliterated.ai 328 (0.01%)
Keywords
487 keywords · brand ~98% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| kagi |
| kagi translate |
| kagi search |
| kagi search engine |
| orion browser |
Non-brand queries: orion browser
Referring sites
58 referring sites
| Site | Share of referrals |
|---|---|
| github.com | 3.01% |
| aftermath.site | 2.99% |
| sive.rs | 2.85% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 11.45% |
| Programming and Developer Software | 10.68% |
| Adult | 7.43% |
| Dictionaries and Encyclopedias | 4.62% |
| Sports - Other | 3.52% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 4.5M (3 months)
- Visits MoM
- -0.22%
- Country rank
- United States #8056
- Category rank
- Computers Electronics and Technology/Programming and Developer Software #190
- Bounce rate
- 29.28%
- Pages / visit
- 5.46
- Visit duration
- 00:08:50
- Industry
- Programming and Developer Software
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 93.94%)
- Semrush monthly visits
- 3 months ago 4,933,637 · 2 months ago 5,223,403 · Last month 4,737,022 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 52,016 / 0
- Semrush source breakdown (desktop)
- Direct 89.5%, google.com · Google organic 3.2%, youtube.com 0.4%, chatgpt.com 0.3%, reddit.com 0.3%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Kagi get per month?
About 17,691 last month (Similarweb estimate), #144 of 606; the month before was 927. Opening checkout is not paying, so this is not revenue.
Where do Kagi's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 95.6% (once set as the default search engine, every search counts as a direct visit), search 3.4% (98.3% brand keywords: kagi, kagi translate, orion browser), social 0.7% (Reddit, LinkedIn, YouTube). New users come from word of mouth in tech circles and blogs: github.com 3.01%, aftermath.site 2.99%, sive.rs 2.85%.
How much does Kagi cost?
Free trial of 150 searches; Starter $5/month (300 searches); Professional $10/month; Ultimate $25/month; discounts for yearly billing
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.