quietmoneyHeyzine
Turns a PDF into a page-flipping ebook that can be shared by link or embedded on a website, commonly used for magazines, catalogs, and menus.
A small companyOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Turns a PDF into a page-flipping ebook that can be shared by link or embedded on a website, commonly used for magazines, catalogs, and menus.
- Users
- Small and mid-sized businesses, schools, and marketers who make product catalogs, brochures, menus, and school magazines
- Positioning
- Free with no ads and many page-turn effects, simpler and cheaper than FlipHTML5 and similar tools
- Pricing
- Free (5 books); Standard $5/month ($59 billed annually); a higher tier $9/month ($108 billed annually), plus $14, $19, and $29/month tiers Billing: subscription Free tier: yes Source: Existing
- Prices on site
- Free (5 flipbooks); $5/mo billed $59/yr (Standard); $9/mo billed $108/yr or $1
- Acquisition entry points on site
- affiliate / referral program
- Sharing mechanics
- branded free output, embed badge, shareable results 'quickly share the flip book by email, social media, and everywhere else'; 'Choose the embed style that best matches your website'; paid: 'Remove the Heyzine's
- Rough new MRR
- $4,513 – $14,291 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'quickly share the flip book by email, social media, and everywhere else'; 'Choose the embed style that best matches your website'; paid: 'Remove the Heyzine's ”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 80.7%, search 13.7%, social 3%, referral 2.6%; free ebooks carry the Heyzine brand, and readers who see it come to make their own. Referrals include canva.com 3.39% and trulyfreehome.com 2.37%, and search is mostly brand keywords (88.9%) plus flipbook.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 6% |
| 3% | |
| 89% | |
| Other | 3% |
Direct + brand search 89%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 16.59% |
| Vietnam | 6.39% |
| Indonesia | 6.33% |
| Mexico | 6.14% |
| Brazil | 5.21% |
Countries (Semrush): United States 10.5%, India 10.4%, Indonesia 6.9%, Bangladesh 6.3%, United Kingdom 5.5%
Language
Mainly English, plus Catalan, German, Spanish, French, Italian, and Portuguese
Social sources
Facebook, Instagram, LinkedIn
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.27 |
| beacons.ai | 0.12 |
| Gemini | 0.02 |
AI referrals (Semrush): ChatGPT 28,186 (0.27%), beacons.ai 13,176 (0.12%), Gemini 1,850 (0.02%), meta.ai 926 (0.01%)
Keywords
10.6K keywords · brand ~89% · organic 89.45% / paid 10.55%
| Similarweb top 5 keywords |
|---|
| heyzine |
| flipbook |
| heyzine flipbook |
| heyzine flipbooks |
| sex positions |
Non-brand queries: flipbook, sex positions
Referring sites
958 referring sites
| Site | Share of referrals |
|---|---|
| canva.com | 3.39% |
| trulyfreehome.com | 2.37% |
| vde.com.mx | 1.77% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 8.25% |
| Graphics Multimedia and Web Design | 5.24% |
| Digital Marketing | 4.56% |
| Search Engines | 3.91% |
| Food and Drink - Other | 3.16% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 10.3M (3 months)
- Visits MoM
- -5.28%
- Country rank
- United States #4342
- Category rank
- Computers Electronics and Technology - Other #140
- Bounce rate
- 41.09%
- Pages / visit
- 9.68
- Visit duration
- 00:04:11
- Industry
- Computers Electronics and Technology
- Top 3 channels
- Direct › Referrals › Organic Search (top channel 57.65%)
- Semrush monthly visits
- 3 months ago 8,889,208 · 2 months ago 9,947,957 · Last month 10,970,869 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 256,142 / 4,446
- Semrush source breakdown (desktop)
- Direct 58.3%, google.com · Google organic 9.9%, l.facebook.com 2.2%, canva.com 1.9%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Heyzine get per month?
About 30,086 last month (Similarweb estimate), #84 of 606; the month before was 40,338. Opening checkout is not paying, so this is not revenue.
Where do Heyzine's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 80.7%, search 13.7%, social 3%, referral 2.6%; free ebooks carry the Heyzine brand, and readers who see it come to make their own. Referrals include canva.com 3.39% and trulyfreehome.com 2.37%, and search is mostly brand keywords (88.9%) plus flipbook.
How much does Heyzine cost?
Free (5 books); Standard $5/month ($59 billed annually); a higher tier $9/month ($108 billed annually), plus $14, $19, and $29/month tiers
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.