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Paperpile, a reOne-line growth story, compiled by us from public sources; speculation is marked separately below.
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New-user source: SEO (Non-brand search). Search 65.7%, direct 25.7%, social 5.1%; non-brand search about 53%, with terms like formato apa, apa, citar en apa, apa 7; referrals umd.edu 3.92%, hubformacion.com 2.39%, padlet.com 1.12% (school and classroom sharing); schools can log in through Clever and ClassLink.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 53% |
| 5% | |
| Other | 42% |
Direct + brand search 39%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Mexico | 38.15% |
| Peru | 13.97% |
| Colombia | 13.23% |
| United States | 7.6% |
| Ecuador | 3.31% |
Mostly English, plus German/Spanish/Portuguese
YouTube, Reddit, X (Twitter)
6.8K keywords · brand ~39% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| bibguru |
| formato apa |
| apa |
| citar en apa |
| apa 7 |
Non-brand queries: formato apa, apa, citar en apa, apa 7
7 referring sites
| Site | Share of referrals |
|---|---|
| umd.edu | 3.92% |
| hubformacion.com | 2.39% |
| padlet.com | 1.12% |
| Category | Share of referrals |
|---|---|
| Education | 31.6% |
| Universities and Colleges | 6.03% |
About 6,030 last month (Similarweb estimate), #512 of 606; the month before was 1,710. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 65.7%, direct 25.7%, social 5.1%; non-brand search about 53%, with terms like formato apa, apa, citar en apa, apa 7; referrals umd.edu 3.92%, hubformacion.com 2.39%, padlet.com 1.12% (school and classroom sharing); schools can log in through Clever and ClassLink.
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Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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