AI video editor: upload raw footage, describe the edit in chat, and the AI automatically syncs cuts to the beat, adds captions and motion graphics, and exports a short video; it can also be called by Claude/ChatGPT as an MCP.
Brown UniversitOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"Made with Vyra" section: "Real content from real creators. From raw footage to published in minutes."; "Free to start"; iOS App Store link; Discord in footer”Quote from the site
New-user source: SEO (Non-brand search). Direct 43.7%, search 41.8%, referral 8.7%; brand keywords 68.7%, non-brand search about 16.7% (things like "vyra ai" and "vyra editor"); social sources are X, LinkedIn and Instagram, plus an iOS app and Discord; the homepage shows "Made with Vyra" works. Returning users come back via the app and direct visits.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 17% |
| Other | 83% |
Direct + brand search 69%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| India | 36.15% |
| United States | 31.2% |
| Indonesia | 5.69% |
| Canada | 4.25% |
| Australia | 2.93% |
English
X (Twitter), LinkedIn, Instagram
46 keywords · brand ~69% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| vyra |
| vyra ai |
| usevyra |
| vyra editor |
| usevyra ai |
Non-brand queries: vyra ai, vyra editor
| Category | Share of referrals |
|---|---|
| Business Services | 32.09% |
| Computers Electronics and Technology - Other | 1.33% |
About 8,596 last month (Similarweb estimate), #387 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 43.7%, search 41.8%, referral 8.7%; brand keywords 68.7%, non-brand search about 16.7% (things like "vyra ai" and "vyra editor"); social sources are X, LinkedIn and Instagram, plus an iOS app and Discord; the homepage shows "Made with Vyra" works. Returning users come back via the app and direct visits.
Free to start; MCP Starter $24/month, MCP Pro $65/month; Vyra AI Starter $54/month, Pro $129/month
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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