Booking page on Understory for Folkehuset Absalon, a Copenhagen cultural venue, where you can sign up for pottery, choir, parties, communal dinners and other events and classes.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Listings like "Fra 1.100 kr." for a 5-week ceramics course and "Fra 100 kr." single events; only a "Gift cards" link”Quote from the site
New-user source: Other (Direct / referral / email / paid). Denmark 83.45%, Sweden 16.55%; direct 50.4%, referral 37.2%, search 7.4%; no search-term data; brand share 57.8%; new users classified as Other. The only social source seen is Facebook.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Denmark | 83.45% |
| Sweden | 16.55% |
Danish
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 99.83% |
About 12,894 last month (Similarweb estimate), #220 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Denmark 83.45%, Sweden 16.55%; direct 50.4%, referral 37.2%, search 7.4%; no search-term data; brand share 57.8%; new users classified as Other. The only social source seen is Facebook.
Priced per event, DKK 0–2,000 per session or per course
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.