quietmoneyPhotos4
A New Zealand event photography shop: runners enter their bib number and race name to find their race photos and download them for free or for a voluntary payment.
New Zealand phoOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A New Zealand event photography shop: runners enter their bib number and race name to find their race photos and download them for free or for a voluntary payment.
- Users
- Runners in amateur events in New Zealand such as marathons, trail runs and triathlons
- Positioning
- Covers a large number of local New Zealand events; some photos are free thanks to event sponsors, the rest are pay-what-you-want
- Pricing
- Some events are free (paid for by the event or sponsors); other digital photos are pay-what-you-want (PWYW) with no minimum price Billing: donation Free tier: yes Source: Pricing page
- Prices on site
- Pay What You Want (customer-set)
- Team
- solo
“Only a 'Like us on Facebook!' follow link and a sample-photo slideshow; no referral, share, embed or watermark”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Search 49.8%, direct 33.6%, referral 10.0%; brand keywords 83.4%. After a race, participants come from event channels and by searching the site name to find their photos, so new users are classified as "Other". They return once for every event they enter.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 83%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| New Zealand | 100% |
Language
English
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 18.1K (3 months)
- Visits MoM
- +89.54%
- Country rank
- New Zealand #5190
- Category rank
- Sports/Running #15
- Bounce rate
- 34.78%
- Pages / visit
- 9.25
- Visit duration
- 00:01:06
- Industry
- Running
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 33.59%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Photos4 get per month?
About 12,894 last month (Similarweb estimate), #243 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Photos4's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 49.8%, direct 33.6%, referral 10.0%; brand keywords 83.4%. After a race, participants come from event channels and by searching the site name to find their photos, so new users are classified as "Other". They return once for every event they enter.
How much does Photos4 cost?
Some events are free (paid for by the event or sponsors); other digital photos are pay-what-you-want (PWYW) with no minimum price
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.