New Zealand/Australia sports event registration and timing platform: participants register and pay online and check results afterwards, while organizers use it for registration, payment collection and timing.
Barefoot Sport One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"LATEST RESULTS" section with "View more results"; "NEXT EVENTS"”Quote from the site
New-user source: SEO (Non-brand search). Search 44.5%, direct 40.7%, referral 8.9%; non-brand search about 36%, mostly looking up specific event results and people's names (hawks bay womens triathlon 2025 results, aubrey capern burgess); referrals come from event sites trailtrilogy.com and xterraplanet.com and the email service sendibm3.com. Participants come back after the race to check results and register for the next one.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 36% |
| Other | 64% |
Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| New Zealand | 61.31% |
| Australia | 38.69% |
Mainly English, with language switching for Danish/Swedish/Norwegian/German/Dutch/Simplified Chinese
28 keywords · brand ~50% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| hawks bay womens triathlon 2025 results |
| aubrey capern burgess |
| surge |
| flight center |
| sport events near me |
Non-brand queries: hawks bay womens triathlon 2025 results, aubrey capern burgess, surge, flight center
6 referring sites
| Site | Share of referrals |
|---|---|
| sendibm3.com | 1.14% |
| trailtrilogy.com | 1.14% |
| xterraplanet.com | 1.14% |
| Category | Share of referrals |
|---|---|
| Sports - Other | 32.38% |
| Running | 1.14% |
About 12,894 last month (Similarweb estimate), #231 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 44.5%, direct 40.7%, referral 8.9%; non-brand search about 36%, mostly looking up specific event results and people's names (hawks bay womens triathlon 2025 results, aubrey capern burgess); referrals come from event sites trailtrilogy.com and xterraplanet.com and the email service sendibm3.com. Participants come back after the race to check results and register for the next one.
Not found (registration fees are charged per event; the platform's fee rate is not public)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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