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Events.barefootsport.co

New Zealand/Australia sports event registration and timing platform: participants register and pay online and check results afterwards, while organizers use it for registration, payment collection and timing.

events.barefootsport.co.nz ↗Consumer servicesNew Zealand 61.31%, Australia 38.69%#231 of 606
Open Events.barefootsport.co ↗← Back to the list
Checkout visits, last month
12,894
#231 of 606
vs prior month
▲ 174%
4,712 → 12,894, gain +8,182
Website visits, last month
63,000
Similarweb, last month; about 20.5 of every 100 visits reach checkout
Take-off year
2024
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowSEONew users mostly come from need-based searches
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfMixed
Barefoot Sport One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
5K2 months ago
13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
New Zealand/Australia sports event registration and timing platform: participants register and pay online and check results afterwards, while organizers use it for registration, payment collection and timing.
Users
Amateur participants in triathlons, trail runs and similar events in New Zealand and Australia, and event organizers
Positioning
Integrated registration + timing built specifically for Oceania amateur endurance events, with participants brought in directly through the events
Pricing
Not found (registration fees are charged per event; the platform's fee rate is not public)
Sharing mechanics
public profiles / leaderboards "LATEST RESULTS" section with "View more results"; "NEXT EVENTS"
“"LATEST RESULTS" section with "View more results"; "NEXT EVENTS"”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 44.5%, direct 40.7%, referral 8.9%; non-brand search about 36%, mostly looking up specific event results and people's names (hawks bay womens triathlon 2025 results, aubrey capern burgess); referrals come from event sites trailtrilogy.com and xterraplanet.com and the email service sendibm3.com. Participants come back after the race to check results and register for the next one.

Last month's traffic sources

Search 44%Referrals/email/paid 9%Direct 41%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO36%
Other64%

Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
New Zealand61.31%
Australia38.69%

Language

Mainly English, with language switching for Danish/Swedish/Norwegian/German/Dutch/Simplified Chinese

Keywords

28 keywords · brand ~50% · organic 100% / paid 0%

Similarweb top 5 keywords
hawks bay womens triathlon 2025 results
aubrey capern burgess
surge
flight center
sport events near me

Non-brand queries: hawks bay womens triathlon 2025 results, aubrey capern burgess, surge, flight center

Referring sites

6 referring sites

SiteShare of referrals
sendibm3.com1.14%
trailtrilogy.com1.14%
xterraplanet.com1.14%

Referrer categories

CategoryShare of referrals
Sports - Other32.38%
Running1.14%

Site metrics (Similarweb, last month)

Visits, last 3 months
63K (3 months)
Visits MoM
+141.5%
Bounce rate
26.87%
Pages / visit
8.40
Visit duration
00:06:20
Industry
Running
Top 3 channels
Direct › Organic Search › Referrals (top channel 40.67%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Events.barefootsport.co get per month?

About 12,894 last month (Similarweb estimate), #231 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.

Where do Events.barefootsport.co's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 44.5%, direct 40.7%, referral 8.9%; non-brand search about 36%, mostly looking up specific event results and people's names (hawks bay womens triathlon 2025 results, aubrey capern burgess); referrals come from event sites trailtrilogy.com and xterraplanet.com and the email service sendibm3.com. Participants come back after the race to check results and register for the next one.

How much does Events.barefootsport.co cost?

Not found (registration fees are charged per event; the platform's fee rate is not public)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.