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Gobooks

Online store for Go (baduk/weiqi) e-books, selling interactive Go books in EPUB/GoBook format that are read in the SmartGo One app.

gobooks.com ↗GamesUnited States 75.67%, Korea, Republic of 12.57%, Germany 6.76%#228 of 606
Open Gobooks ↗← Back to the list
Checkout visits, last month
12,894
#228 of 606
vs prior month
▲ 174%
4,712 → 12,894, gain +8,182
Website visits, last month
15,900
Similarweb, last month; about 81.1 of every 100 visits reach checkout
Similarweb global rank
1,476,751
#1115 in Games/Board and Card Games (US)
Take-off year
2011
Team: solo
How it startedNew-platform windowGrabbed the window when a new platform or model appeared
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfMixed
Smart Go, Inc. One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
5K2 months ago
13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Online store for Go (baduk/weiqi) e-books, selling interactive Go books in EPUB/GoBook format that are read in the SmartGo One app.
Users
Go enthusiasts, mainly in the US, South Korea and Germany
Positioning
Specializes in interactive Go books, tied to its own reading app on Apple platforms
Pricing
$2.99–$24.99 per book, one-time purchase Billing: one-time Free tier: no Source: existing
Prices on site
$2.99-$24.99 one-time per book
Team
solo
Acquisition entry points on site
app store
“'They are available in the newest version of SmartGo One'; titles priced $2.99-$24.99; two free CC-licensed books”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 46.7%, search 37.7%, referral 9.3%; brand keywords 76.9%; search terms include tiny go smartgo books and go book; the only social source seen is Reddit. New users classified as Other; existing users come back through the SmartGo app to buy books.

Last month's traffic sources

Search 38%Referrals/email/paid 9%Direct 47%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO8%
Other92%

Direct + brand search 77%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States75.67%
Korea, Republic of12.57%
Germany6.76%
France5%

Language

Mainly English, also German/Spanish/French/Japanese/Korean

Social sources

Reddit

Keywords

14 keywords · brand ~77% · organic 100% / paid 0%

Similarweb top 5 keywords
gobooks tiny go
tiny go smartgo books
gobooks
go book
go game series

Non-brand queries: go game series

Site metrics (Similarweb, last month)

Visits, last 3 months
15.9K (3 months)
Visits MoM
+73.08%
Country rank
United States #631604
Category rank
Games/Board and Card Games (US) #1115
Bounce rate
54.16%
Pages / visit
2.50
Visit duration
00:04:43
Industry
Board and Card Games
Top 3 channels
Organic Search › Direct › Referrals (top channel 37.7%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “New-platform window”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Gobooks get per month?

About 12,894 last month (Similarweb estimate), #228 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.

Where do Gobooks's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 46.7%, search 37.7%, referral 9.3%; brand keywords 76.9%; search terms include tiny go smartgo books and go book; the only social source seen is Reddit. New users classified as Other; existing users come back through the SmartGo app to buy books.

How much does Gobooks cost?

$2.99–$24.99 per book, one-time purchase

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.