quietmoneyKlap
AI that automatically cuts long videos, podcasts and online courses into vertical short videos for TikTok/Reels/Shorts, with captions and a viral score.
Two Paris foundOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- AI that automatically cuts long videos, podcasts and online courses into vertical short videos for TikTok/Reels/Shorts, with captions and a viral score.
- Users
- Creators and teams making long videos or podcasts who want to produce short videos in bulk
- Positioning
- One of the long-established AI clipping tools (claims 3.5M users), one-click output, try 1 video free
- Pricing
- Try 1 video free; paid from $29/month Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $29/mo
- Team
- small team
- Acquisition entry points on site
- affiliate / referral program, Discord community
- Sharing mechanics
- shareable results 'Directly share your new video clips on your social media channels'; 'create 1 video for free'; '3.5M happy users'
“'Directly share your new video clips on your social media channels'; 'create 1 video for free'; '3.5M happy users'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 62.4%, search 27.9%, referral 9.7%; brand keywords 79.1% (klap, klap ai), with "ai video generator" among non-brand terms; referrals come from AI directories such as toolify.ai, ChatGPT brings about 2.15%, and users share their finished clips directly to social platforms.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 11% |
| 79% | |
| Other | 10% |
Direct + brand search 79%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 13.09% |
| India | 9.09% |
| France | 8.66% |
| Canada | 5.4% |
| Brazil | 3.6% |
Countries (Semrush): Bangladesh 20.7%, India 11.7%, United States 11.5%, France 8.6%, United Kingdom 5.1%
Language
English
Social sources
YouTube, Instagram, Facebook
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 2.15 |
| Gemini | 0.17 |
| vidio.ai | 0.03 |
AI referrals (Semrush): ChatGPT 12,926 (2.15%), Gemini 1,031 (0.17%), vidio.ai 202 (0.03%), framedrop.ai 182 (0.03%), wordform.ai 139 (0.02%)
Keywords
1.6K keywords · brand ~79% · organic 55.4% / paid 44.6%
| Similarweb top 5 keywords |
|---|
| klap |
| ai video generator |
| klap ai |
| ssemble |
| klap app |
Non-brand queries: ai video generator, ssemble
Referring sites
23 referring sites
| Site | Share of referrals |
|---|---|
| intercom.com | 3.31% |
| toolify.ai | 2.94% |
| force.com | 2.56% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Coupons and Rebates | 7.49% |
| Computers Electronics and Technology - Other | 7.47% |
| Digital Marketing | 7.29% |
| Graphics Multimedia and Web Design | 5.49% |
| Telecommunications | 1.84% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 429.5K (3 months)
- Visits MoM
- +16.89%
- Country rank
- United States #119828
- Category rank
- Computers Electronics and Technology/Graphics Multimedia and Web Design (US) #865
- Bounce rate
- 35.77%
- Pages / visit
- 5.02
- Visit duration
- 00:02:49
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Direct › Organic Search › Paid Search (top channel 36.91%)
- Semrush monthly visits
- 3 months ago 407,504 · 2 months ago 434,214 · Last month 603,260 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 30,511 / 1,315
- Semrush source breakdown (desktop)
- Direct 41.4%, google.com · Google organic 18.5%, accounts.google.com 8.5%, toitschaffer.cfd 6.4%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “New-platform window”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Klap get per month?
About 12,894 last month (Similarweb estimate), #238 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
Where do Klap's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 62.4%, search 27.9%, referral 9.7%; brand keywords 79.1% (klap, klap ai), with "ai video generator" among non-brand terms; referrals come from AI directories such as toolify.ai, ChatGPT brings about 2.15%, and users share their finished clips directly to social platforms.
How much does Klap cost?
Try 1 video free; paid from $29/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.