quietmoneyFoundryvtt
The official content store for Foundry Virtual Tabletop (an online tabletop gaming platform), selling modules, adventures, rulebooks and map packs.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- The official content store for Foundry Virtual Tabletop (an online tabletop gaming platform), selling modules, adventures, rulebooks and map packs.
- Users
- Game masters (GMs) and players who run D&D and other tabletop role-playing games online with Foundry VTT
- Positioning
- A one-stop store for the Foundry ecosystem, gathering third-party creators' paid content in one place
- Pricing
- Pay per item, about $14.99-$30.00 per item (modules/rulebooks) Billing: one-time Source: Existing
- Prices on site
- (per item)
- Team
- small team
- Sharing mechanics
- public profiles / leaderboards 'Trending', 'Fan Favorites', 'Bestselling / Just Updated / Recently Reviewed' sections; 'Checkout this top-rated content.'
“'Trending', 'Fan Favorites', 'Bestselling / Just Updated / Recently Reviewed' sections; 'Checkout this top-rated content.'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct visits 45.0%, referral 41.2%, with referrals coming from content creators' own sites (foundryborne.online 1.21%, skydawngames.com, jamesrpgart.com); search is only 8.2%, with terms like "foundry marketplace" and "foundry vtt". Social is Reddit, X and YouTube. New users are classified as other; returning users come back directly to buy new content.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 53%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 34.18% |
| Brazil | 7.84% |
| United Kingdom | 5.1% |
| Canada | 5.08% |
| Russia | 4.76% |
Language
English
Social sources
Reddit, X-twitter, YouTube
Keywords
372 keywords · brand ~53% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| foundry marketplace |
| foundry vtt |
| foundry shop |
| foundry vtt crafting cnosole |
| map for vtt size for roll20 or foundry |
Referring sites
13 referring sites
| Site | Share of referrals |
|---|---|
| foundryborne.online | 1.21% |
| skydawngames.com | 0.3% |
| jamesrpgart.com | 0.28% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Roleplaying Games | 76.6% |
| Computers Electronics and Technology - Other | 1.23% |
| Games - Other | 0.12% |
| Programming and Developer Software | 0.1% |
| Adult | 0.06% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 111.9K (3 months)
- Visits MoM
- -4.48%
- Country rank
- United States #134473
- Category rank
- Games/Roleplaying Games #172
- Bounce rate
- 39.41%
- Pages / visit
- 4.45
- Visit duration
- 00:01:58
- Industry
- Roleplaying Games
- Top 3 channels
- Direct › Referrals › Organic Search (top channel 45.04%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Piggyback on a platform”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Foundryvtt get per month?
About 12,894 last month (Similarweb estimate), #272 of 606; the month before was 22,318. Opening checkout is not paying, so this is not revenue.
Where do Foundryvtt's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct visits 45.0%, referral 41.2%, with referrals coming from content creators' own sites (foundryborne.online 1.21%, skydawngames.com, jamesrpgart.com); search is only 8.2%, with terms like "foundry marketplace" and "foundry vtt". Social is Reddit, X and YouTube. New users are classified as other; returning users come back directly to buy new content.
How much does Foundryvtt cost?
Pay per item, about $14.99-$30.00 per item (modules/rulebooks)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.