Mitte

AI creative suite: generate and edit images, video and audio with Sora, Veo, Flux and other models in one platform, with an AI assistant and app templates.

mitte.ai ↗AI creationUnited States 30.45%, United Kingdom 5.42%, Italy 5.3%#303 of 606

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Checkout visits, last month

12,894

#303 of 606

vs prior month

▼ 5%

13,515 → 12,894, gain −621

Website visits, last month

129,600

Similarweb, last month; about 9.9 of every 100 visits reach checkout

Similarweb global rank

213,083

#1057 in Graphics Multimedia and Web Design

Take-off year

2026

How it startedPiggyback on a platformRides on a big platform, open-source tool or ecosystem for traffic

New-user source nowSEONew users mostly come from need-based searches

Growth engineSearch rankingHolds search rankings for need-based queries

Spreads purely by itselfMixed

A multi-model Ahow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

20K4–6 months ago avg

13K3 months ago

14K2 months ago

13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: AI creative suite: generate and edit images, video and audio with Sora, Veo, Flux and other models in one platform, with an AI assistant and app templates.
Users: Individual creators and small teams making AI image and video content, mainly in the US, followed by Europe (UK, Italy, Germany, France)
Positioning: Bundles the major generation models into one subscription so users don't have to sign up for each separately
Pricing: Free trial available; Basic $16/month, Creative $36/month, Plus $69/month, Pro $129/month, Power $199/month, Studio $499/month Billing: subscription Free tier: yes Source: Existing
Prices on site: $16/mo Basic / $36/mo Creative / $69/mo Plus / $129/mo Pro / $199/mo Power / $49

“Nav links "Free Tools", "Creators", "Pricing"; pricing page compares per-clip cost vs OpenArt, Higgsfield, Magnific”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct 44.8%, search 40.2%, brand keywords 60.9%; non-brand keywords are specific viral AI video/template terms such as "hotel lobby ai", "quavo & takeoff - hotel lobby ai video", "character sheet" (new-user SEO about 24.1%). Social 9.0% from X, YouTube and Reddit. Returning users come back directly to generate.

Last month's traffic sources

Search 40%Social 9%Direct 45%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last month	Share
SEO	24%
Social media	9%
Other	67%

Direct + brand search 61%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
United States	30.45%
United Kingdom	5.42%
Italy	5.3%
Germany	5.2%
France	4.66%

Language

English

Social sources

X (Twitter), YouTube, Reddit

Keywords

275 keywords · brand ~61% · organic 100% / paid 0%

Similarweb top 5 keywords
mitte ai
hotel lobby ai
mitte
quavo & takeoff - hotel lobby ai video
character sheet

Non-brand queries: hotel lobby ai, quavo & takeoff - hotel lobby ai video, character sheet

Referrer categories

Category	Share of referrals
Investing	8.02%
Programming and Developer Software	1.53%

Site metrics (Similarweb, last month)

Visits, last 3 months: 129.6K (3 months)
Visits MoM: +220.6%
Country rank: United States #146395
Category rank: Graphics Multimedia and Web Design #1057
Bounce rate: 33.92%
Pages / visit: 5.45
Visit duration: 00:02:21
Industry: Graphics Multimedia and Web Design
Top 3 channels: Organic Search › Direct › Organic Social (top channel 40.21%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Mitte get per month?

About 12,894 last month (Similarweb estimate), #303 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.

Where do Mitte's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 44.8%, search 40.2%, brand keywords 60.9%; non-brand keywords are specific viral AI video/template terms such as "hotel lobby ai", "quavo & takeoff - hotel lobby ai video", "character sheet" (new-user SEO about 24.1%). Social 9.0% from X, YouTube and Reddit. Returning users come back directly to generate.

How much does Mitte cost?

Free trial available; Basic $16/month, Creative $36/month, Plus $69/month, Pro $129/month, Power $199/month, Studio $499/month

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.