A long-established movie and TV tracking site: log what you have watched, find what to watch next, see which platform it streams on, and share ratings and lists.
Trakt launched One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
New-user source: Other (Direct / referral / email / paid). Direct 76.6%, search 22.3%, referral 1.1%; brand keywords 94.5% (trakt, trakt.tv/activate), with referrals from imdb.com, stremio.com and simkl.com. Longtime users check in every day after watching.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 4% |
| Other | 96% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 28.17% |
| Spain | 7.97% |
| United Kingdom | 4.81% |
| France | 4.7% |
| India | 3.93% |
Countries (Semrush): United States 22.5%, Bangladesh 19.0%, India 7.7%, United Kingdom 4.4%, Brazil 4.4%
English
YouTube, Reddit, X (Twitter)
| Source | Share |
|---|---|
| ChatGPT | 0.06 |
| Gemini | 0.04 |
| Claude | 0.0 |
AI referrals (Semrush): ChatGPT 4,618 (0.06%), Gemini 3,279 (0.04%), Claude 136 (0.00%)
34.9K keywords · brand ~94% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| trakt |
| trakt tv |
| trackt |
| india got latent members only episode |
| trakt.tv/activate |
Non-brand queries: india got latent members only episode
55 referring sites
| Site | Share of referrals |
|---|---|
| imdb.com | 4.95% |
| stremio.com | 3.8% |
| simkl.com | 3.68% |
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 18.62% |
| Streaming & Online TV | 13.13% |
| Computers Electronics and Technology - Other | 7.47% |
| File Sharing and Hosting | 7.22% |
| Search Engines | 3.9% |
About 12,894 last month (Similarweb estimate), #264 of 606; the month before was 31,121. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 76.6%, search 22.3%, referral 1.1%; brand keywords 94.5% (trakt, trakt.tv/activate), with referrals from imdb.com, stremio.com and simkl.com. Longtime users check in every day after watching.
Free to use; VIP price not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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