Online ticketing site selling concert, theater, festival and stand-up tickets, many of them for Russian-speaking artists touring the Baltics and Europe.
SIA First Row TOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
New-user source: SEO (Non-brand search). Direct 52.4%, search 35.7%, non-brand search about 29% from artist + city terms such as ready fest warsaw, morgenshtern ticket barcelona, little big bratislava. Referrals come from artists' own sites (monetochka.world 2.0%, unnvtour.com 1.7%, tyndamusic.com 0.7%); social includes YouTube, Facebook and Instagram.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 29% |
| Other | 71% |
Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Poland | 23.7% |
| Russia | 20.21% |
| Ukraine | 11.08% |
| Germany | 8.57% |
| Spain | 6.14% |
English interface; event information mostly in Russian
YouTube, Facebook, Instagram
133 keywords · brand ~60% · organic 99.72% / paid 0.28%
| Similarweb top 5 keywords |
|---|
| ready fest |
| ready fest warsaw |
| morgenshtern ticket barcelona |
| little big bratislava |
| outloud festival |
Non-brand queries: ready fest, ready fest warsaw, little big bratislava, outloud festival
17 referring sites
| Site | Share of referrals |
|---|---|
| monetochka.world | 2.01% |
| unnvtour.com | 1.65% |
| tyndamusic.com | 0.65% |
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 44.84% |
| Tickets | 11.91% |
| Music | 8.45% |
| Humor | 2.01% |
| Arts and Entertainment - Other | 0.22% |
About 8,596 last month (Similarweb estimate), #426 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 52.4%, search 35.7%, non-brand search about 29% from artist + city terms such as ready fest warsaw, morgenshtern ticket barcelona, little big bratislava. Referrals come from artists' own sites (monetochka.world 2.0%, unnvtour.com 1.7%, tyndamusic.com 0.7%); social includes YouTube, Facebook and Instagram.
Single tickets bought per event, e.g. EUR 20–69, PLN 129, CHF 50
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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