Korean overseas-shopping forwarding and buying-agent service (직구직구), with warehouses in New Jersey/Delaware in the US and Shanghai in China, offering 30 days of free storage and package consolidation to Korea, plus Amazon FBA Prep.
A long-running One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“합배송 수수료는 트래킹 5건까지 무료; 30일 무료보관; 신규가입시 타배대지 등급 혜택”Quote from the site
New-user source: SEO (Non-brand search). Search 46.3%, direct 40.3%, referrals 8.1%; non-brand search about 46% (e.g. '개인통관부호 검증' personal customs code verification, 직구구단); social source YouTube. Returning users come back through repeat overseas orders and the official Cafe.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 46% |
| Other | 54% |
Direct + brand search 40%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Korea, Republic of | 91.45% |
| United States | 8.55% |
Mainly Korean, also English/Japanese/Chinese and other languages
YouTube
26 keywords · brand ~40% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| 직구직구 |
| 개인통관부호 검증 |
| 직구구단 |
| 직구직구 쿠폰 |
| prep 직구 |
Non-brand queries: 직구직구, 개인통관부호 검증, 직구구단, 직구직구 쿠폰, prep 직구
About 17,192 last month (Similarweb estimate), #165 of 606; the month before was 9,217. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 46.3%, direct 40.3%, referrals 8.1%; non-brand search about 46% (e.g. '개인통관부호 검증' personal customs code verification, 직구구단); social source YouTube. Returning users come back through repeat overseas orders and the official Cafe.
Per item: sample shipping fee $9.80; from November 1 the Delaware warehouse charges a $1 forwarding fee per tracking number; consolidation free for up to 5 packages
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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