Sells prepaid eSIM data plans for international travel, covering 200+ destinations, installed by scanning a QR code.
A small companyOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“Plans from 1.99€; no referral/share/invite features visible”Quote from the site
New-user source: SEO (Non-brand search). Search 50.8%, direct 32.3%, referral 10.2%; brand keywords 45%, non-brand keywords include device/troubleshooting long-tail terms like readme 13 pro esim and esim can no longer be added. Returning users come back by direct visits to top up data.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 38% |
| Other | 62% |
Direct + brand search 45%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 13.27% |
| Germany | 9.87% |
| Russia | 7.99% |
| Spain | 6.5% |
| Ukraine | 5.79% |
Mainly English, with currency switching
928 keywords · brand ~45% · organic 98.6% / paid 1.4%
| Similarweb top 5 keywords |
|---|
| esimfox |
| readme 13 pro esim |
| esim can no longer be added |
| esim fox |
Non-brand queries: readme 13 pro esim, esim can no longer be added, 12,99 €
About 31,356 last month (Similarweb estimate), #80 of 606; the month before was 796. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 50.8%, direct 32.3%, referral 10.2%; brand keywords 45%, non-brand keywords include device/troubleshooting long-tail terms like readme 13 pro esim and esim can no longer be added. Returning users come back by direct visits to top up data.
One-time purchase of a data pack per destination: from €1.99 (Albania/Australia/Germany, etc.), from €2.99 (Morocco/Qatar/US), from €3.99 (Argentina/Canada/Mexico/China), from €5.99 (Dubai)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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