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Blossomandroot

Blossom and Root: nature-themed, creative secular homeschool curriculum, released by grade level as downloadable PDF courses sold through Gumroad, with a Facebook parents group.

blossomandroot.com ↗Courses & contentUnited States 98.67%, Ukraine 1.33%#491 of 606
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Checkout visits, last month
7,081
#491 of 606
vs prior month
▼ 5%
7,474 → 7,081, gain −393
Website visits, last month
32,100
Similarweb, last month; about 22.1 of every 100 visits reach checkout
Similarweb global rank
869,511
#2219 in Cooking and Recipes
Take-off year
2018
Team: small team
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfMixed
Former preschooOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

5K4–6 months ago avg
4K3 months ago
7K2 months ago
7KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
Blossom and Root: nature-themed, creative secular homeschool curriculum, released by grade level as downloadable PDF courses sold through Gumroad, with a Facebook parents group.
Users
US homeschooling parents who do not want religious content
Positioning
Secular (non-religious), nature-based and creative homeschool curriculum, influenced by Charlotte Mason and Waldorf ideas
Pricing
Downloadable samples; courses bought individually by level, prices Not found; regular 30% discounts Billing: one-time
Team
small team
Sharing mechanics
group invites Join the Blossom and Root Families Group on FB / download samples / next 30% off sale will be November 15 - December 31
Price source
blossomandroot.gumroad.com
“Join the Blossom and Root Families Group on FB / download samples / next 30% off sale will be November 15 - December 31”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Organic search 52%, referral 36%, direct 7.2%; non-brand search about 31%, with course terms such as secular ela curriculum and river of voices us history, and brand keywords at 28%. Classified as group invitations (the Facebook parents group). Referral sources are not listed and may come from Gumroad and homeschool forums. Returning users come back through the parents group and each year's new levels to buy.

Last month's traffic sources

Search 52%Referrals/email/paid 36%Direct 7%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO31%
Viral28%
Other41%

Direct + brand search 28%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States98.67%
Ukraine1.33%

Language

English

Keywords

40 keywords · brand ~28% · organic 100% / paid 0%

Similarweb top 5 keywords
blossom and root
secular ela curriculum
river of voices us history
blossom and root hobbit
bloom homeschool

Non-brand queries: secular ela curriculum, river of voices us history, bloom homeschool

Site metrics (Similarweb, last month)

Visits, last 3 months
32.1K (3 months)
Visits MoM
-27.82%
Country rank
United States #205419
Category rank
Cooking and Recipes #2219
Bounce rate
31.2%
Pages / visit
2.82
Visit duration
00:03:59
Industry
Cooking and Recipes
Top 3 channels
Organic Search › Referrals › Direct (top channel 52.03%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Blossomandroot get per month?

About 7,081 last month (Similarweb estimate), #491 of 606; the month before was 7,474. Opening checkout is not paying, so this is not revenue.

Where do Blossomandroot's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Organic search 52%, referral 36%, direct 7.2%; non-brand search about 31%, with course terms such as secular ela curriculum and river of voices us history, and brand keywords at 28%. Classified as group invitations (the Facebook parents group). Referral sources are not listed and may come from Gumroad and homeschool forums. Returning users come back through the parents group and each year's new levels to buy.

How much does Blossomandroot cost?

Downloadable samples; courses bought individually by level, prices Not found; regular 30% discounts

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.