Blossom and Root: nature-themed, creative secular homeschool curriculum, released by grade level as downloadable PDF courses sold through Gumroad, with a Facebook parents group.
Former preschooOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“Join the Blossom and Root Families Group on FB / download samples / next 30% off sale will be November 15 - December 31”Quote from the site
New-user source: Other (Direct / referral / email / paid). Organic search 52%, referral 36%, direct 7.2%; non-brand search about 31%, with course terms such as secular ela curriculum and river of voices us history, and brand keywords at 28%. Classified as group invitations (the Facebook parents group). Referral sources are not listed and may come from Gumroad and homeschool forums. Returning users come back through the parents group and each year's new levels to buy.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 31% |
| 28% | |
| Other | 41% |
Direct + brand search 28%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 98.67% |
| Ukraine | 1.33% |
English
40 keywords · brand ~28% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| blossom and root |
| secular ela curriculum |
| river of voices us history |
| blossom and root hobbit |
| bloom homeschool |
Non-brand queries: secular ela curriculum, river of voices us history, bloom homeschool
About 7,081 last month (Similarweb estimate), #491 of 606; the month before was 7,474. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Organic search 52%, referral 36%, direct 7.2%; non-brand search about 31%, with course terms such as secular ela curriculum and river of voices us history, and brand keywords at 28%. Classified as group invitations (the Facebook parents group). Referral sources are not listed and may come from Gumroad and homeschool forums. Returning users come back through the parents group and each year's new levels to buy.
Downloadable samples; courses bought individually by level, prices Not found; regular 30% discounts
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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