quietmoneyThebrettway
Content site of YouTube creator Brett Malinowski: free playbooks, templates, free courses and a community from his AI/make-money-online experiments, with paid products on Whop and affiliate links.
Brett MalinowskOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: whop.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Content site of YouTube creator Brett Malinowski: free playbooks, templates, free courses and a community from his AI/make-money-online experiments, with paid products on Whop and affiliate links.
- Users
- Entrepreneurs who want to start a side business or online business with AI, mainly his YouTube viewers
- Positioning
- The founder's personal brand (500K+ YouTube subscribers) + a public experiment every month with real numbers shown, with free content
- Pricing
- Playbooks and courses are free; prices of paid products on Whop are not shown Free tier: yes Source: Existing
- Prices on site
- free ('Free playbook', 'Free Courses'); products sold on Whop, no prices shown
- Team
- solo
- Acquisition entry points on site
- affiliate / referral program
- Sharing mechanics
- public profiles / leaderboards Site-wide 'Leaderboard' navigation link; 'Their own words, their own numbers' founder showcase; Whop 'Partner link. I earn a commission at no cost to you.'
“Site-wide 'Leaderboard' navigation link; 'Their own words, their own numbers' founder showcase; Whop 'Partner link. I earn a commission at no cost to you.'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Search 46.5%, direct 38%, referral 9.3%; non-brand search about 23%, but the search terms are mainly the founder's name such as brett malinowski and monad brett malinowski, with brand keywords at 61.3%; social source is YouTube, and the site has a public Leaderboard. two months ago 4,636 → last month 6,903 (+49.94%).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 23% |
| Other | 77% |
Direct + brand search 61%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Brazil | 100% |
Language
English
Social sources
YouTube
Keywords
2 keywords · brand ~61% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| monad brett malinowski |
| brett malinowski |
Non-brand queries: monad brett malinowski
Site metrics (Similarweb, last month)
- Visits MoM
- 0%
- Country rank
- Israel #30558
- Bounce rate
- 48.13%
- Pages / visit
- 2.26
- Visit duration
- 00:00:27
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 38.01%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Thebrettway get per month?
About 6,903 last month (Similarweb estimate), #496 of 606; the month before was 4,636. Opening checkout is not paying, so this is not revenue.
Where do Thebrettway's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 46.5%, direct 38%, referral 9.3%; non-brand search about 23%, but the search terms are mainly the founder's name such as brett malinowski and monad brett malinowski, with brand keywords at 61.3%; social source is YouTube, and the site has a public Leaderboard. two months ago 4,636 → last month 6,903 (+49.94%).
How much does Thebrettway cost?
Playbooks and courses are free; prices of paid products on Whop are not shown
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.