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University of LOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“FAQ asks 'Can I invite my friends' but no answer or reward is shown; no share, group, embed or profile mechanics”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 49.6%, search 37.8%, referral 7.6%; search is almost entirely brand keywords (due gooder, 87.4%), social comes from YouTube, WhatsApp and Instagram, mostly students sharing with classmates, so new users are classed as 'Other'. Users come back daily via push notifications.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 87%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 78.24% |
| Canada | 18.01% |
| United Arab Emirates | 1.23% |
| United Kingdom | 0.47% |
| Peru | 0.37% |
English
YouTube, WhatsApp Webapp, Instagram; Messaging: WhatsApp
193 keywords · brand ~87% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| due gooder |
| duegooder |
| due gooder app |
| duo gooder |
| due goddewr |
About 12,894 last month (Similarweb estimate), #251 of 606; the month before was 22,318. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 49.6%, search 37.8%, referral 7.6%; search is almost entirely brand keywords (due gooder, 87.4%), social comes from YouTube, WhatsApp and Instagram, mostly students sharing with classmates, so new users are classed as 'Other'. Users come back daily via push notifications.
Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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