Make a digital 'care package' for a friend, filled with songs, photos, videos and little gifts, and send them a link to open it.
Instagram creatOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"Send your friends a digital care package filled with songs, photos, videos, & other little goodies." / "Invite your friends and see when they're free." (A Little Hangout)”Quote from the site
New-user source: Viral (Built-in sharing). Search 49.7%, direct 37.8%, referral 7.6%; brand keywords 77.5% (a little box of goodies), plus 'digital care package'; recipients who receive a box make their own and send it on; social from Facebook, YouTube and Discord; new users classed as Viral.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 10% |
| 78% | |
| Other | 13% |
Direct + brand search 78%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| India | 19.57% |
| United States | 15.02% |
| Mexico | 6.93% |
| Vietnam | 5.89% |
| Indonesia | 5.62% |
English
Facebook, YouTube, Discord; Messaging: Discord
22 keywords · brand ~78% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| a little box of goodies |
| a little box of goodies website |
| little box of goodies |
| alittleboxofgoodies |
| digital care package |
Non-brand queries: digital care package
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 36.09% |
About 12,894 last month (Similarweb estimate), #257 of 606; the month before was 57,530. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Search 49.7%, direct 37.8%, referral 7.6%; brand keywords 77.5% (a little box of goodies), plus 'digital care package'; recipients who receive a box make their own and send it on; social from Facebook, YouTube and Discord; new users classed as Viral.
Not found
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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