quietmoneyHeybuilds
Minecraft building tutorial subscription library: 500+ builds with 3D previews and step-by-step guides; subscribing unlocks everything, and new builds are added on a schedule.
In mid-2025 a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Minecraft building tutorial subscription library: 500+ builds with 3D previews and step-by-step guides; subscribing unlocks everything, and new builds are added on a schedule.
- Users
- Minecraft players who want to copy beautiful builds in survival/creative mode, mostly in the US, France and Germany
- Positioning
- Turns Minecraft builds into 3D guides you can view layer by layer, sold by monthly subscription, easier to follow than free video tutorials
- Pricing
- All Access Pass monthly subscription, with an annual option too and an introductory discount for the first period; the exact amount was not rendered on the page, Not found Billing: subscription Free tier: no Source: Existing
- Prices on site
- All Access Pass …/month (amount not rendered); annual option (amount not rendered) (subscription)
- Acquisition entry points on site
- Discord community, creator program
- Price source
- heybuilds.com
“No referral, share, embed or leaderboard; nav links to 'Creators' but no public profile details shown; new builds time-gated ('Available in 1 day')”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 52.5%, search 40.7%, referral 6.9%; brand keywords account for 85% (heybuilds, hey builds), non-brand only about 8% (minecraft builds, wbuilds), with social from YouTube, Facebook and Instagram, mostly traffic from the author's build videos. Subscribers return via direct visits and Discord to see new builds.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| Other | 92% |
Direct + brand search 85%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 19.08% |
| France | 11.43% |
| Germany | 5.52% |
| Italy | 5.42% |
| Czech Republic | 3.96% |
Countries (Semrush): United States 20.7%, Mexico 9.4%, Italy 7.4%, Bangladesh 5.7%, United Kingdom 5.7%
Language
English
Social sources
YouTube, Facebook, Instagram
Keywords
678 keywords · brand ~85% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| heybuilds |
| minecraft builds |
| hey builds |
| heybuild |
| wbuilds |
Non-brand queries: wbuilds
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 57.8% |
| Video Games Consoles and Accessories | 1.07% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 246.6K (3 months)
- Visits MoM
- -25.35%
- Country rank
- United States #116606
- Category rank
- Games/Video Games Consoles and Accessories #3643
- Bounce rate
- 36.78%
- Pages / visit
- 3.93
- Visit duration
- 00:01:06
- Industry
- Video Games Consoles and Accessories
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 38.57%)
- Semrush monthly visits
- 3 months ago 289,460 · 2 months ago 236,468 · Last month 221,815 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 14,543 / 0
- Semrush source breakdown (desktop)
- Direct 47.7%, google.com · Google organic 33.8%, taap.it 6.2%, stripe.com 4.8%, bing.com 3.2%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Heybuilds get per month?
About 12,894 last month (Similarweb estimate), #233 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Heybuilds's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 52.5%, search 40.7%, referral 6.9%; brand keywords account for 85% (heybuilds, hey builds), non-brand only about 8% (minecraft builds, wbuilds), with social from YouTube, Facebook and Instagram, mostly traffic from the author's build videos. Subscribers return via direct visits and Discord to see new builds.
How much does Heybuilds cost?
All Access Pass monthly subscription, with an annual option too and an introductory discount for the first period; the exact amount was not rendered on the page, Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.