quietmoneyMaptap
Daily geography puzzle: a few rounds a day of tapping a named location on a map, scored by distance, with one-click score sharing.
An indie develoOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Daily geography puzzle: a few rounds a day of tapping a named location on a map, scored by distance, with one-click score sharing.
- Users
- Players in the US, UK and Canada who like Wordle-style daily mini-games
- Positioning
- 'Wordle for geography' — one puzzle a day plus score sharing
- Pricing
- Free to play; there are MapTap+ and 'Support MapTap' entry points, price not found Free tier: yes Source: Homepage
- Acquisition entry points on site
- Discord community
- Sharing mechanics
- shareable results 'Share your score' and 'Copy to clipboard to share!'; also a 'Share to Discord' option
- Price source
- maptap.gg
“'Share your score' and 'Copy to clipboard to share!'; also a 'Share to Discord' option”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 74.8%, search 18.9%, referral 3.8%; brand keywords 93.7%; players paste scores into group chats and social (X, Reddit), bringing in newcomers; referrals include nytimes.com (8.4%), arseblog.com and endeavouros.com. Players come back directly every day to play.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 94% | |
| Other | 6% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 63.03% |
| United Kingdom | 8.85% |
| Canada | 6.68% |
| Australia | 2.27% |
| Germany | 1.7% |
Language
English
Social sources
X (Twitter), YouTube, Reddit
Keywords
476 keywords · brand ~94% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| maptap |
| map tap |
| maptag |
| maptap gg |
| maptapp |
Referring sites
52 referring sites
| Site | Share of referrals |
|---|---|
| nytimes.com | 8.4% |
| arseblog.com | 6.23% |
| endeavouros.com | 5.24% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Puzzles and Brainteasers | 18.03% |
| Search Engines | 16.53% |
| Music | 15.31% |
| News & Media Publishers | 14.52% |
| Sports - Other | 6.78% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 16.5M (3 months)
- Visits MoM
- +18.39%
- Country rank
- United States #1537
- Category rank
- Sports/Sports - Other #33
- Bounce rate
- 43.67%
- Pages / visit
- 3.13
- Visit duration
- 00:04:05
- Industry
- Sports
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 74.79%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Maptap get per month?
About 12,894 last month (Similarweb estimate), #253 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Maptap's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 74.8%, search 18.9%, referral 3.8%; brand keywords 93.7%; players paste scores into group chats and social (X, Reddit), bringing in newcomers; referrals include nytimes.com (8.4%), arseblog.com and endeavouros.com. Players come back directly every day to play.
How much does Maptap cost?
Free to play; there are MapTap+ and 'Support MapTap' entry points, price not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.