quietmoney

Medify

A medical and dental school application prep platform offering UCAT and GAMSAT question bank courses, plus interview and A Level tutoring.

medify.co ↗Education & examsUnited Kingdom 73.52%, Canada 4.81%, United States 3.1%#196 of 606
Open Medify ↗← Back to the list
Checkout visits, last month
17,192
#196 of 606
vs prior month
▼ 61%
44,429 → 17,192, gain −27,237
Website visits, last month
2,000,000
Similarweb, last month; about 0.9 of every 100 visits reach checkout
Similarweb global rank
15,528
#11 in Science and Education > Universities and Colleges
Take-off year
2010
Team: small team
How it startedFriends and local circleStarted with friends, colleagues or a local circle
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
Sajeev, a UK meOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

27K4–6 months ago avg
56K3 months ago
44K2 months ago
17KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
A medical and dental school application prep platform offering UCAT and GAMSAT question bank courses, plus interview and A Level tutoring.
Users
Secondary school students preparing for UCAT/GAMSAT and applying to UK medical and dental schools
Positioning
Specializes in the niche of UK medical school applications; claims two-thirds of applicants use it, with 250K students cumulatively since 2009
Pricing
Free £0/week; weekly £15/week; monthly £30/month (equivalent to £6.90/week); annual £210/year Billing: subscription Free tier: yes Source: Existing
Prices on site
£0/week Free; £15/week Weekly; £30/mo Monthly (£6.90/week); £210/yr Yearly (£
Team
small team
Rough new MRR
$76,418 – $393,009 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'One subscription is all you need'; 'Used by 2 in 3 applicants'; founder Dr. Sajeev Shanmuganandarajah, 'Medify Ltd 2009-2026'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 79.8%, search 15.1%, brand keywords 91.9%; new users are classed as Other (93.9%), driven mainly by word of mouth among applicants; social 3% (YouTube, Instagram, TikTok). Non-brand keywords are tool terms such as ucat score converter; around exam season, returning users come straight back to practice.

Last month's traffic sources

Search 15%Social 3%Direct 80%Unknown 2%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO3%
3%
Other94%

Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United Kingdom73.52%
Canada4.81%
United States3.1%
Singapore2.98%
Australia2.71%

Language

English

Social sources

YouTube, Instagram, TikTok

Keywords

1.9K keywords · brand ~92% · organic 100% / paid 0%

Similarweb top 5 keywords
medify
ucat medify
medify ucat
medify login
ucat score converter

Non-brand queries: ucat score converter

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other38.09%
Programming and Developer Software18.35%

Site metrics (Similarweb, last month)

Visits, last 3 months
2M (3 months)
Visits MoM
-44.69%
Country rank
United Kingdom #769
Category rank
Science and Education > Universities and Colleges #11
Bounce rate
16.92%
Pages / visit
23.54
Visit duration
00:25:47
Industry
Education
Top 3 channels
Direct › Organic Search › Organic Social (top channel 79.81%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Friends and local circle”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Medify get per month?

About 17,192 last month (Similarweb estimate), #196 of 606; the month before was 44,429. Opening checkout is not paying, so this is not revenue.

Where do Medify's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 79.8%, search 15.1%, brand keywords 91.9%; new users are classed as Other (93.9%), driven mainly by word of mouth among applicants; social 3% (YouTube, Instagram, TikTok). Non-brand keywords are tool terms such as ucat score converter; around exam season, returning users come straight back to practice.

How much does Medify cost?

Free £0/week; weekly £15/week; monthly £30/month (equivalent to £6.90/week); annual £210/year

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.