quietmoneyFantalab
An Italian fantasy football (Fantacalcio) tool, including a league auction assistant and management features.
Built in 2022 bOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- An Italian fantasy football (Fantacalcio) tool, including a league auction assistant and management features.
- Users
- Italian league members who play Fantacalcio
- Positioning
- Focused on the Fantacalcio auction stage: one person creates an auction and pulls the whole league in
- Pricing
- Free tier €0; Manager €0.66/month or €7.99/year; Tool Asta (auction tool) €1.50/month or €17.99/year Billing: subscription Free tier: yes Source: Existing
- Prices on site
- €0/mese FREE (subscription)
- Sharing mechanics
- built-in sharing (strong) Il FantaTool che sta cambiando il Fantacalcio
“Il FantaTool che sta cambiando il Fantacalcio”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 59.5%, search 30.4% (brand keywords 89.9%: fantalab, fantalab asta), social 6.1% (YouTube, WhatsApp, Telegram). Referrals sosfanta.com 2.63%, web.cafe 1.19%. New users are classed as viral: auction links are sent to league members in WhatsApp/Telegram groups.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 6% | |
| 90% | |
| Other | 4% |
Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Italy | 93.41% |
| United States | 1.62% |
| Switzerland | 1.33% |
| Germany | 1.07% |
| Spain | 0.72% |
Language
Italian
Social sources
YouTube, WhatsApp Webapp, Telegram Webapp; Messaging: WhatsApp, Telegram
Keywords
729 keywords · brand ~90% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| fantalab |
| fanta lab |
| fantalab asta |
| fantalab manager |
| fantalab login |
Referring sites
10 referring sites
| Site | Share of referrals |
|---|---|
| sosfanta.com | 2.63% |
| web.cafe | 1.19% |
| msn.com | 0.86% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 78.58% |
| Fantasy Sports | 7.55% |
| Search Engines | 5.14% |
| Programming and Developer Software | 0.86% |
| Streaming & Online TV | 0.25% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 3.2M (3 months)
- Visits MoM
- +9.11%
- Country rank
- Italy #368
- Category rank
- Sports/Fantasy Sports #3
- Bounce rate
- 19.04%
- Pages / visit
- 7.33
- Visit duration
- 00:08:55
- Industry
- Fantasy Sports
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 59.5%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Friends and local circle”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Fantalab get per month?
About 77,364 last month (Similarweb estimate), #20 of 606; the month before was 160,317. Opening checkout is not paying, so this is not revenue.
Where do Fantalab's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 59.5%, search 30.4% (brand keywords 89.9%: fantalab, fantalab asta), social 6.1% (YouTube, WhatsApp, Telegram). Referrals sosfanta.com 2.63%, web.cafe 1.19%. New users are classed as viral: auction links are sent to league members in WhatsApp/Telegram groups.
How much does Fantalab cost?
Free tier €0; Manager €0.66/month or €7.99/year; Tool Asta (auction tool) €1.50/month or €17.99/year
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.