quietmoneyDumb
dumbphone 2: a $20 secondary phone that syncs texts, calls, maps and ride-hailing with your smartphone but has no social media, used with a monthly plan to help people quit scrolling.
In May 2025, a One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- dumbphone 2: a $20 secondary phone that syncs texts, calls, maps and ride-hailing with your smartphone but has no social media, used with a monthly plan to help people quit scrolling.
- Users
- Young Americans who want to cut back on social media but still need texting, maps and ride-hailing
- Positioning
- More specialized: not another feature phone to buy, but a 'going-out companion phone' that syncs with the main phone, with a sharp brand stance (against all social media)
- Pricing
- Phone $20 one-time; plans from $15.99/month (also $20.99 and $25.99/month), 4-month minimum Billing: mixed Free tier: no Source: Existing
- Prices on site
- $20 one-time (phone); $15.99/mo plans
- Acquisition entry points on site
- press coverage
- Rough new MRR
- $58,818 – $99,289 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Nav has 'Community' and 'Memories' but no described mechanic; '$20 phone', 'plans from $15.99/mo'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 53.8%, search 34.7% (88.4% brand keywords, dumbphone 2, dumb co phone), referral 6.9% (tech media such as notebookcheck.net 1.65%). Social sources are Reddit, X and YouTube, mainly people who search the name after media coverage and community discussion; last month 18,392, up 3,588% month over month, driven by a new product launch.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 88%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 74.5% |
| United Kingdom | 6.04% |
| Australia | 4.57% |
| Canada | 4.29% |
| India | 2.51% |
Language
English
Social sources
Reddit, X (Twitter), YouTube
Keywords
74 keywords · brand ~88% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| dumb co |
| dumbphone 2 |
| dumb phone 2 |
| dumbco |
| dumb co phone |
Referring sites
6 referring sites
| Site | Share of referrals |
|---|---|
| notebookcheck.net | 1.65% |
| kagi.com | 0.28% |
| joinhandshake.com | 0.24% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Telecommunications | 49.46% |
| Faith and Beliefs | 14.68% |
| Lifestyle - Other | 2.14% |
| Computers Electronics and Technology - Other | 1.65% |
| Programming and Developer Software | 0.28% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 78.5K (3 months)
- Visits MoM
- +2.29%
- Country rank
- United States #143360
- Bounce rate
- 49.85%
- Pages / visit
- 2.55
- Visit duration
- 00:00:49
- Industry
- Unknown
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 53.78%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Friends and local circle”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Dumb get per month?
About 18,392 last month (Similarweb estimate), #142 of 606; the month before was 661. Opening checkout is not paying, so this is not revenue.
Where do Dumb's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 53.8%, search 34.7% (88.4% brand keywords, dumbphone 2, dumb co phone), referral 6.9% (tech media such as notebookcheck.net 1.65%). Social sources are Reddit, X and YouTube, mainly people who search the name after media coverage and community discussion; last month 18,392, up 3,588% month over month, driven by a new product launch.
How much does Dumb cost?
Phone $20 one-time; plans from $15.99/month (also $20.99 and $25.99/month), 4-month minimum
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.