quietmoneyAcegrading
A UK trading card grading service that authenticates and scores cards, encapsulates them, and offers custom labels.
The card gradinOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: invoice.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A UK trading card grading service that authenticates and scores cards, encapsulates them, and offers custom labels.
- Users
- UK collectors and sellers of Pokémon and other TCG cards
- Positioning
- UK-based grading with nearby postage and nicely designed labels, claiming to be more transparent and consistent
- Pricing
- Core (AceSelect, 75 days) £12/card; Value (60 days) £15/card; faster tiers from £18/card Billing: per item Free tier: no Source: Existing
- Prices on site
- £12 per card Core (AceSelect, 75 days); £15 per card Value (60 days); £18 per
- Team
- small team
- Rough new MRR
- $4,306 – $116,257 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'View our collection of Ace labels' (company's own labels); 'Join thousands of collectors choosing Ace to grade their cards'; 'Ace Grading® Ltd.'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 52.9%, search 35.3%, referrals 7.1%; non-brand search about 14%, from terms like ace and ace cert check (buyers verifying certificate numbers), that is, graded cards bring in new users as they circulate on the secondary market. Social comes from YouTube, TikTok and Instagram; referrals include mailchi.mp 0.81%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 14% |
| Other | 86% |
Direct + brand search 74%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 77.14% |
| United States | 4.9% |
| Denmark | 1.89% |
| Australia | 1.81% |
| Norway | 1.76% |
Language
English
Social sources
YouTube, TikTok, Instagram
Keywords
286 keywords · brand ~74% · organic 97% / paid 3%
| Similarweb top 5 keywords |
|---|
| ace grading |
| ace |
| ace cert check |
| ace grading check |
| ace grade checker |
Non-brand queries: ace, ace cert check
Referring sites
4 referring sites
| Site | Share of referrals |
|---|---|
| mailchi.mp | 0.81% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Marketplace | 42.72% |
| Games - Other | 8.29% |
| 0.81% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 272.7K (3 months)
- Visits MoM
- -7.62%
- Country rank
- United Kingdom #7368
- Category rank
- Games/Video Games Consoles and Accessories #222
- Bounce rate
- 27%
- Pages / visit
- 4.20
- Visit duration
- 00:01:45
- Industry
- Video Games Consoles and Accessories
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 52.88%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Acegrading get per month?
About 16,952 last month (Similarweb estimate), #202 of 606; the month before was 3,789. Opening checkout is not paying, so this is not revenue.
Where do Acegrading's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 52.9%, search 35.3%, referrals 7.1%; non-brand search about 14%, from terms like ace and ace cert check (buyers verifying certificate numbers), that is, graded cards bring in new users as they circulate on the secondary market. Social comes from YouTube, TikTok and Instagram; referrals include mailchi.mp 0.81%.
How much does Acegrading cost?
Core (AceSelect, 75 days) £12/card; Value (60 days) £15/card; faster tiers from £18/card
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.