quietmoney

Sierrachart

Professional financial charting and trading desktop software supporting manual, automated and simulated trading, connected to multiple data and brokerage services.

sierrachart.com ↗Trading & financeUnited States 40.03%, India 10.35%, United Kingdom 5.44%#181 of 606
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Checkout visits, last month
17,192
#181 of 606
vs prior month
▼ 5%
18,020 → 17,192, gain −828
Website visits, last month
216,100
Similarweb, last month; about 8.0 of every 100 visits reach checkout
Similarweb global rank
175,121
#762 in Finance/Investing (US)
Take-off year
1996
Team: small team
How it startedExisting audiencewhen internet market data was just becoming common in the 1990s, it built "charting software that can connect to internet market data" for stock/futures traders; relying on word of mouth on trading forums such as Elite Trader and on brokers' "supported platforms" lists
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communityby its own account, acquisition = brokers/clearing firms + trading educators + referrals from existing users; in recent years order-flow traders on TikTok/YouTube sell Sierra Chart templates
Spreads purely by itselfMixed
New Zealand's SOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

7K4–6 months ago avg
17K3 months ago
18K2 months ago
17KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Professional financial charting and trading desktop software supporting manual, automated and simulated trading, connected to multiple data and brokerage services.
Users
Professional day traders in markets such as futures
Positioning
A long-established heavyweight tool: deep features at a low price, and it says it does no social media promotion
Pricing
Base Standard $26/month; Base Advanced $36/month; Integrated Standard $36/month; Integrated Advanced $46/month; Integrated Advanced MBO $56/month; annual Base Standard $202.8 per 12 months; free trial available Billing: subscription Free tier: no Source: Existing
Prices on site
26 USD/mo Base Standard / 36 USD/mo Base Advanced / 36 USD/mo Integrated Standar
Team
small team
Sharing mechanics
public profiles / leaderboards nav "User Image Gallery", "Custom Studies Store/List"; "Do _not_ find us on Facebook, Twitter, Instagram, YouTube or anywhere else."; packages 26-56 USD/month
“nav "User Image Gallery", "Custom Studies Store/List"; "Do _not_ find us on Facebook, Twitter, Instagram, YouTube or anywhere else."; packages 26-56 USD/month”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 57.1%, search 41.6%, brand keywords 98.7% (sierra chart and feature terms), with almost no non-brand acquisition, relying on word of mouth in the trading community; a small amount of AI referral from ChatGPT (0.7%). Returning users open the software every day and come back to the site for documentation and update downloads.

Last month's traffic sources

Search 42%Social 1%Direct 57%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
1%
Other99%

Direct + brand search 99%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States40.03%
India10.35%
United Kingdom5.44%
China4.1%
Italy3.09%

Countries (Semrush): United States 32.6%, Germany 6.0%, Bangladesh 6.0%, India 5.3%, Iraq 4.9%

Language

English

Social sources

YouTube, Reddit

AI assistants

SourceShare
ChatGPT0.7
Claude0.15
Gemini0.12

AI referrals (Semrush): ChatGPT 1,045 (0.70%), Claude 227 (0.15%), Gemini 181 (0.12%), copilot.microsoft.com 31 (0.02%)

Keywords

965 keywords · brand ~99% · organic 100% / paid 0%

Similarweb top 5 keywords
sierra chart
sierra charts
sierrachart
sierra chart option chain
add atr to sierra chart

Referrer categories

CategoryShare of referrals
Business Services37.03%

Site metrics (Similarweb, last month)

Visits, last 3 months
216.1K (3 months)
Visits MoM
-5.88%
Country rank
United States #93567
Category rank
Finance/Investing (US) #762
Bounce rate
38.24%
Pages / visit
3.39
Visit duration
00:01:31
Industry
Investing
Top 3 channels
Organic Search › Direct › Organic Social (top channel 48.59%)
Semrush monthly visits
3 months ago 185,992 · 2 months ago 210,917 · Last month 149,110 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
39,967 / 0
Semrush source breakdown (desktop)
Direct 54.3%, google.com · Google organic 37.1%, brave.com 1.4%, reddit.com 1.2%, bing.com 1.0%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Sierrachart get per month?

About 17,192 last month (Similarweb estimate), #181 of 606; the month before was 18,020. Opening checkout is not paying, so this is not revenue.

Where do Sierrachart's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 57.1%, search 41.6%, brand keywords 98.7% (sierra chart and feature terms), with almost no non-brand acquisition, relying on word of mouth in the trading community; a small amount of AI referral from ChatGPT (0.7%). Returning users open the software every day and come back to the site for documentation and update downloads.

How much does Sierrachart cost?

Base Standard $26/month; Base Advanced $36/month; Integrated Standard $36/month; Integrated Advanced $46/month; Integrated Advanced MBO $56/month; annual Base Standard $202.8 per 12 months; free trial available

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.