Professional financial charting and trading desktop software supporting manual, automated and simulated trading, connected to multiple data and brokerage services.
New Zealand's SOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“nav "User Image Gallery", "Custom Studies Store/List"; "Do _not_ find us on Facebook, Twitter, Instagram, YouTube or anywhere else."; packages 26-56 USD/month”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 57.1%, search 41.6%, brand keywords 98.7% (sierra chart and feature terms), with almost no non-brand acquisition, relying on word of mouth in the trading community; a small amount of AI referral from ChatGPT (0.7%). Returning users open the software every day and come back to the site for documentation and update downloads.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| 1% | |
| Other | 99% |
Direct + brand search 99%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 40.03% |
| India | 10.35% |
| United Kingdom | 5.44% |
| China | 4.1% |
| Italy | 3.09% |
Countries (Semrush): United States 32.6%, Germany 6.0%, Bangladesh 6.0%, India 5.3%, Iraq 4.9%
English
YouTube, Reddit
| Source | Share |
|---|---|
| ChatGPT | 0.7 |
| Claude | 0.15 |
| Gemini | 0.12 |
AI referrals (Semrush): ChatGPT 1,045 (0.70%), Claude 227 (0.15%), Gemini 181 (0.12%), copilot.microsoft.com 31 (0.02%)
965 keywords · brand ~99% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| sierra chart |
| sierra charts |
| sierrachart |
| sierra chart option chain |
| add atr to sierra chart |
| Category | Share of referrals |
|---|---|
| Business Services | 37.03% |
About 17,192 last month (Similarweb estimate), #181 of 606; the month before was 18,020. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 57.1%, search 41.6%, brand keywords 98.7% (sierra chart and feature terms), with almost no non-brand acquisition, relying on word of mouth in the trading community; a small amount of AI referral from ChatGPT (0.7%). Returning users open the software every day and come back to the site for documentation and update downloads.
Base Standard $26/month; Base Advanced $36/month; Integrated Standard $36/month; Integrated Advanced $46/month; Integrated Advanced MBO $56/month; annual Base Standard $202.8 per 12 months; free trial available
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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