Sells residential/mobile proxy IPs for sneaker bots and automation scripts, which users rely on to place orders from multiple accounts during limited releases.
Donut Proxy is One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“No referral, invite, sharing, leaderboard, community, watermark, embed or open-source elements”Quote from the site
New-user source: Social media (Organic social). New users come mainly from social (about 39.7%), in order Discord, YouTube and Reddit, i.e. word of mouth and recommendations in sneaker-botting communities; direct visits are 47.1%, and search terms are almost all brand keywords (donut proxy, donutluck, etc.) with no non-brand SEO. Returning users come back by direct visit to renew their data.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 40% | |
| Other | 60% |
Direct + brand search 47%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 97.59% |
| Canada | 2.41% |
English
Discord, YouTube, Reddit; Messaging: Discord
7 keywords · brand ~47% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| donut proxy |
| donut proxies |
| donut mobile proies |
| donutluck |
| donut luck |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 100% |
About 12,894 last month (Similarweb estimate), #267 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like New users come mainly from social (about 39.7%), in order Discord, YouTube and Reddit, i.e. word of mouth and recommendations in sneaker-botting communities; direct visits are 47.1%, and search terms are almost all brand keywords (donut proxy, donutluck, etc.) with no non-brand SEO. Returning users come back by direct visit to renew their data.
Not found (the pricing page is client-rendered, prices could not be captured)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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