Platform where musicians press vinyl/CDs on demand and sell them directly to fans; small runs can be ordered and shipped fast.
UK company elasOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
New-user source: Viral (Built-in sharing). Direct 74.5%, search 17.6%, social 7.8%, brand keywords 81.6%; new users classified as viral: musicians send their release pages to fans. Search terms include artist names like slayr vinyl and alex pester; referrals include gearspace.com 4.56%, metal-archives.com 4.29%, aloboi.com 2.95%.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 11% |
| 8% | |
| 82% |
Direct + brand search 82%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 42.44% |
| United Kingdom | 10.54% |
| Mexico | 7.53% |
| Canada | 6.49% |
| Netherlands | 5.1% |
Countries (Semrush): United States 33.3%, United Kingdom 30.6%, Netherlands 8.2%, France 5.2%, Germany 3.9%
Not verified (homepage blocked by Cloudflare)
YouTube, Facebook, Instagram
| Source | Share |
|---|---|
| ChatGPT | 0.04 |
AI referrals (Semrush): ChatGPT 163 (0.04%)
1.4K keywords · brand ~82% · organic 99.92% / paid 0.08%
| Similarweb top 5 keywords |
|---|
| elastic stage |
| elasticstage |
| slayr vinyl |
| alex pester |
| nadia oh vinyk |
Non-brand queries: slayr vinyl, alex pester, nadia oh vinyk
25 referring sites
| Site | Share of referrals |
|---|---|
| gearspace.com | 4.56% |
| metal-archives.com | 4.29% |
| aloboi.com | 2.95% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 28.3% |
| Music | 26.27% |
| File Sharing and Hosting | 2.95% |
| Graphics Multimedia and Web Design | 0.13% |
About 17,192 last month (Similarweb estimate), #195 of 606; the month before was 18,020. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 74.5%, search 17.6%, social 7.8%, brand keywords 81.6%; new users classified as viral: musicians send their release pages to fans. Search terms include artist names like slayr vinyl and alex pester; referrals include gearspace.com 4.56%, metal-archives.com 4.29%, aloboi.com 2.95%.
Not found
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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