quietmoneyMattgoodwin
Substack political commentary newsletter by UK political scientist Matt Goodwin, analyzing UK politics, immigration, public opinion and more, with 87K+ subscribers.
UK politics proOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: pay.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Substack political commentary newsletter by UK political scientist Matt Goodwin, analyzing UK politics, immigration, public opinion and more, with 87K+ subscribers.
- Users
- UK readers interested in British politics and right-leaning populist issues
- Positioning
- The author has academic and media name recognition; paid, opinion-driven commentary
- Pricing
- Substack free + paid subscription model, exact price Not found Billing: subscription
- Team
- solo
“'Over 86,000 subscribers' with Subscribe button (Substack)”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Referral 53.2%, social 29% (all from X), direct only 10.6%; brand keywords make up 10.6%, with search terms such as the political names matt goodwin and rhiannon whyte. New users mostly see the author's posts on X or click in from Substack recommendations/email links; returning readers come back through email.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 29% | |
| Other | 71% |
Direct + brand search 11%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 78.1% |
| United States | 17.92% |
| France | 3.98% |
Language
English
Social sources
X (Twitter)
Keywords
13 keywords · brand ~11% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| matt goodwin |
| matthew goodwin |
| rhiannon whyte |
| mat goodwin |
| uk demographic manke up and poplulation by 2100 |
Non-brand queries: rhiannon whyte, uk demographic manke up and poplulation by 2100
Referrer categories
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 98.01% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 22.8K (3 months)
- Visits MoM
- -42.88%
- Country rank
- United Kingdom #78743
- Category rank
- News & Media Publishers #2058
- Bounce rate
- 60.69%
- Pages / visit
- 1.79
- Visit duration
- 00:01:35
- Industry
- News and Media
- Top 3 channels
- Organic Social › Referrals › Direct (top channel 29.02%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Mattgoodwin get per month?
About 8,196 last month (Similarweb estimate), #482 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Mattgoodwin's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Referral 53.2%, social 29% (all from X), direct only 10.6%; brand keywords make up 10.6%, with search terms such as the political names matt goodwin and rhiannon whyte. New users mostly see the author's posts on X or click in from Substack recommendations/email links; returning readers come back through email.
How much does Mattgoodwin cost?
Substack free + paid subscription model, exact price Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.