quietmoneyFoundryvtt
A self-hosted virtual tabletop that runs in the browser for tabletop RPGs such as D&D: the game master buys a license once and sets up their own server, and players join free through a browser.
Independent devOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A self-hosted virtual tabletop that runs in the browser for tabletop RPGs such as D&D: the game master buys a license once and sets up their own server, and players join free through a browser.
- Users
- Game masters and players who play tabletop role-playing games like D&D and Pathfinder online
- Positioning
- One-time purchase, no subscription, no feature gating, a rich module ecosystem, more customizable than Roll20
- Pricing
- $50 one-time permanent license, includes future updates; free for players to join Billing: one-time Free tier: no Source: Pricing page
- Prices on site
- one-time purchase (no figure shown)
- Team
- small team
- Acquisition entry points on site
- Discord community
- Sharing mechanics
- multiplayer rooms players connect to for free directly through a web browser; one time purchase with no subscription fees or feature gating
“players connect to for free directly through a web browser; one time purchase with no subscription fees or feature gating”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Search 58.6% (77.9% brand keywords, foundry vtt, foundry dnd), direct 31.1%, social 6.2% from Reddit, YouTube and Discord. One game master opening a room brings in a whole group of players; referrals come from the tabletop tool sites 5e.tools (7.2%) and pathbuilder2e.com (5.1%) and the hosting provider forge-vtt.com (4.9%).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 12% |
| 6% | |
| 78% | |
| Other | 4% |
Direct + brand search 78%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 41.92% |
| Germany | 5.51% |
| Brazil | 5.13% |
| United Kingdom | 4.02% |
| Canada | 3.68% |
Language
English
Social sources
Reddit, YouTube, Discord; Messaging: Discord
Keywords
4.7K keywords · brand ~78% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| foundry vtt |
| foundry |
| foundryvtt |
| foundry dnd |
| vtt |
Non-brand queries: vtt
Referring sites
38 referring sites
| Site | Share of referrals |
|---|---|
| 5e.tools | 7.24% |
| pathbuilder2e.com | 5.12% |
| forge-vtt.com | 4.87% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Roleplaying Games | 51.65% |
| Programming and Developer Software | 11.56% |
| Social Media Networks | 3.51% |
| Computers Electronics and Technology - Other | 2.29% |
| Games - Other | 1.81% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 694.7K (3 months)
- Visits MoM
- -11.41%
- Country rank
- United States #35963
- Category rank
- Games/Roleplaying Games #44
- Bounce rate
- 41%
- Pages / visit
- 3.14
- Visit duration
- 00:02:37
- Industry
- Roleplaying Games
- Top 3 channels
- Organic Search › Direct › Organic Social (top channel 58.55%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Foundryvtt get per month?
About 8,596 last month (Similarweb estimate), #456 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
Where do Foundryvtt's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Search 58.6% (77.9% brand keywords, foundry vtt, foundry dnd), direct 31.1%, social 6.2% from Reddit, YouTube and Discord. One game master opening a room brings in a whole group of players; referrals come from the tabletop tool sites 5e.tools (7.2%) and pathbuilder2e.com (5.1%) and the hosting provider forge-vtt.com (4.9%).
How much does Foundryvtt cost?
$50 one-time permanent license, includes future updates; free for players to join
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.