A synthesizer and music tech news and review blog covering hardware synths, Eurorack, plugins, free resources and deals, supported by ads and Patreon.
A Vienna-based One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“Social follow links only ("Follow on Facebook"); "Advertise with us"; all posts by author "tom"”Quote from the site
New-user source: SEO (Non-brand search). Non-brand search 29% (new product names such as movy, m-vave fm-1, donner sample boy), referrals rekkerd.org 6.2%, kvraudio.com 5.58%, elektronauts.com 1.6%, social 7.4% (Facebook, YouTube, Reddit), AI referral ChatGPT 0.1%; direct 48.5%.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 29% |
| 7% | |
| Other | 64% |
Direct + brand search 56%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 20.95% |
| Germany | 9.3% |
| France | 6.67% |
| Netherlands | 6.23% |
| United Kingdom | 5.18% |
Countries (Semrush): United Kingdom 31.4%, United States 27.8%, Germany 8.9%, France 4.1%, Poland 3.8%
English
Facebook, YouTube, Reddit
| Source | Share |
|---|---|
| ChatGPT | 0.1 |
| duck.ai | 0.08 |
| Perplexity | 0.04 |
AI referrals (Semrush): ChatGPT 391 (0.10%), duck.ai 310 (0.08%), Perplexity 169 (0.04%)
3.2K keywords · brand ~56% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| movy |
| m-vave fm-1 |
| donner sample boy |
| synth anatomy |
| 88emu |
Non-brand queries: movy, m-vave fm-1, donner sample boy, 88emu
11 referring sites
| Site | Share of referrals |
|---|---|
| rekkerd.org | 6.2% |
| kvraudio.com | 5.58% |
| elektronauts.com | 1.6% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 40.36% |
| Music | 21.53% |
| Programming and Developer Software | 0.27% |
| Arts and Entertainment - Other | 0.23% |
About 3,344 last month (Similarweb estimate), #585 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Non-brand search 29% (new product names such as movy, m-vave fm-1, donner sample boy), referrals rekkerd.org 6.2%, kvraudio.com 5.58%, elektronauts.com 1.6%, social 7.4% (Facebook, YouTube, Reddit), AI referral ChatGPT 0.1%; direct 48.5%.
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Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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