quietmoneyCloakup
Brazilian ad-traffic filtering (cloaker) SaaS: adds filtering rules to ad links to block bots, spy tools, competitors and ad-platform reviewers, letting only real target users through to the landing page.
Cloakup is a clOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: invoice.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Brazilian ad-traffic filtering (cloaker) SaaS: adds filtering rules to ad links to block bots, spy tools, competitors and ad-platform reviewers, letting only real target users through to the landing page.
- Users
- Brazilian paid-traffic media buyers and affiliate marketers (industry tag: sports betting)
- Positioning
- A cloaker for the Brazilian market, with a 5% referral commission
- Pricing
- Starter R$247/month, Growth R$497/month, Scale R$897/month (the homepage also shows US$49/99/179 USD prices) Billing: subscription Free tier: no Source: Existing
- Prices on site
- R$247/mo Starter / R$497/mo Growth / R$897/mo Scale
- Acquisition entry points on site
- affiliate / referral program
- Sharing mechanics
- referral rewards "Você cria seu link de indicação e ganha 5% sobre qualquer pagamento do indicado"; blocks "acessos vindo de bots de análise e moderadores das fontes de tráfego"; free UTM tools
“"Você cria seu link de indicação e ganha 5% sobre qualquer pagamento do indicado"; blocks "acessos vindo de bots de análise e moderadores das fontes de tráfego"; free UTM tools”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). The referral program (referrers earn 5% of every payment from people they refer) drives direct visits and brand search (cloakup, cloaker; brand keywords 82.6%); input counts Viral at 82.6%; social 13%, referrals 2.6%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 13% | |
| 83% | |
| Other | 4% |
Direct + brand search 83%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Brazil | 94% |
| United States | 3.38% |
| Chile | 2.61% |
Language
Mainly English (homepage crawled in English), with Portuguese content as well
Keywords
80 keywords · brand ~83% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| cloakup |
| cloackup |
| cloaker |
| clockup |
| clock up |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 46% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 21.1K (3 months)
- Visits MoM
- +58.71%
- Country rank
- Brazil #102888
- Category rank
- Gambling > Sports Betting #682
- Bounce rate
- 31.17%
- Pages / visit
- 4.24
- Visit duration
- 00:04:58
- Industry
- Sports Betting
- Top 3 channels
- Direct › Organic Social › Referrals (top channel 82.63%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Cloakup get per month?
About 3,241 last month (Similarweb estimate), #593 of 606; the month before was 2,830. Opening checkout is not paying, so this is not revenue.
Where do Cloakup's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source The referral program (referrers earn 5% of every payment from people they refer) drives direct visits and brand search (cloakup, cloaker; brand keywords 82.6%); input counts Viral at 82.6%; social 13%, referrals 2.6%.
How much does Cloakup cost?
Starter R$247/month, Growth R$497/month, Scale R$897/month (the homepage also shows US$49/99/179 USD prices)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.