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Awwwards

A web design awards and inspiration platform: designers submit sites for judging (Site of the Day and more), and the platform showcases winning work, a designer directory, courses and a template marketplace.

awwwards.com ↗CommunityIndia 19.92%, United States 12.53%, Pakistan 3.89%#586 of 606
Open Awwwards ↗← Back to the list
Checkout visits, last month
3,344
#586 of 606
vs prior month
▼ 35%
5,146 → 3,344, gain −1,802
Website visits, last month
3,800,000
Similarweb, last month; about 8.8 of every 10,000 visits reach checkout
Similarweb global rank
13,769
#23 in Arts and Entertainment - Other
Take-off year
2011
Team: small team
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowSEONew users mostly come from need-based searches
Growth engineBranded outputWhat the product makes carries the brand and advertises it
Spreads purely by itselfMixed
A Spanish team One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

3K4–6 months ago avg
3K3 months ago
5K2 months ago
3KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
gumroad.com3,2143,1875,1463,344
lemonsqueezy.com79000

1. Productwhat it sells, to whom, and how it charges

Product
A web design awards and inspiration platform: designers submit sites for judging (Site of the Day and more), and the platform showcases winning work, a designer directory, courses and a template marketplace.
Users
Web designers, design studios and creative front-end developers
Positioning
A well-known industry award and work directory, where the award itself is the brand
Pricing
Free to browse; marketplace templates $29–49 one-time; submission and course prices not found Billing: one-time Free tier: yes Source: Existing
Prices on site
Market templates from 29-49 USD one-time
Team
small team
Sharing mechanics
public profiles / leaderboards 'Most Awarded Profiles'; Directory with 'Works' and 'awards' counts; nominees 'Vote Now'; 'Submit Website'
“'Most Awarded Profiles'; Directory with 'Works' and 'awards' counts; nominees 'Vote Now'; 'Submit Website'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Brand keywords 83.1% (awwwards), non-brand search 14.5% (free fonts, portfolio website), GEO 1.2% (ChatGPT 1.15%), referrals unitedcarriers.com 2.78%, dribe.org 2.71%, linux.do 2.23%; direct 61.4%. Returning users come back for the daily award-winning work.

Last month's traffic sources

Search 36%AI assistants 1%Referrals/email/paid 1%Direct 61%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO14%
GEO1%
Other84%

Direct + brand search 83%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
India19.92%
United States12.53%
Pakistan3.89%
United Kingdom3.79%
Germany3.16%

Countries (Semrush): Bangladesh 53.4%, India 6.8%, United States 5.2%, Brazil 2.3%, United Kingdom 2.0%

Language

English

Social sources

YouTube, Pinterest, Reddit

AI assistants

SourceShare
ChatGPT1.15
Gemini0.23
Perplexity0.07

AI referrals (Semrush): ChatGPT 145,541 (1.15%), Gemini 29,179 (0.23%), Perplexity 8,696 (0.07%), Claude 5,306 (0.04%), qwen.ai 2,148 (0.02%)

Keywords

20.5K keywords · brand ~83% · organic 99.98% / paid 0.02%

Similarweb top 5 keywords
awwwards
awwwards
free fonts
portfolio website
awwwards website

Non-brand queries: free fonts, portfolio website

Referring sites

206 referring sites

SiteShare of referrals
unitedcarriers.com2.78%
dribe.org2.71%
linux.do2.23%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design28.48%
Computers Electronics and Technology - Other4.3%
Search Engines2.76%
Computer Security2.39%
Programming and Developer Software2.21%

Site metrics (Similarweb, last month)

Visits, last 3 months
3.8M (3 months)
Visits MoM
+3.27%
Country rank
India #4651
Category rank
Arts and Entertainment - Other #23
Bounce rate
41.52%
Pages / visit
3.93
Visit duration
00:03:16
Industry
Arts and Entertainment
Top 3 channels
Organic Search › Direct › Referrals (top channel 50.3%)
Semrush monthly visits
3 months ago 7,155,509 · 2 months ago 8,649,276 · Last month 12,774,062 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
1,537,842 / 1
Semrush source breakdown (desktop)
Direct 58.5%, google.com · Google organic 34.5%, chatgpt.com 1.2%, pinterest.com 0.6%, muz.li 0.5%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Awwwards get per month?

About 3,344 last month (Similarweb estimate), #586 of 606; the month before was 5,146. Opening checkout is not paying, so this is not revenue.

Where do Awwwards's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Brand keywords 83.1% (awwwards), non-brand search 14.5% (free fonts, portfolio website), GEO 1.2% (ChatGPT 1.15%), referrals unitedcarriers.com 2.78%, dribe.org 2.71%, linux.do 2.23%; direct 61.4%. Returning users come back for the daily award-winning work.

How much does Awwwards cost?

Free to browse; marketplace templates $29–49 one-time; submission and course prices not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.