quietmoneyTorontocpr
A Toronto first aid and CPR/AED training provider partnered with the Red Cross, with online registration for first aid courses and recertification.
Toronto CPR IncOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A Toronto first aid and CPR/AED training provider partnered with the Red Cross, with online registration for first aid courses and recertification.
- Users
- Toronto office workers, students and care workers who need first aid certificates
- Positioning
- A long-established local provider that is Red Cross-authorized, has won ten awards and has trained 300,000 students
- Pricing
- Standard first aid course CAD $94 (tax included), students/bring-a-friend CAD $84 (tax included); group courses by quote Billing: one-time Free tier: no Source: Existing
- Prices on site
- Emergency First Aid Regular $94.00 CAD incl HST ($83.19 + HST); Student/Bring a Friend $84.00 CAD incl HST ($74.34 + HST) (per item)
- Team
- small team
- Price source
- torontocpr.com
“"Request A Quote" for group courses; "300,000 Students Trained"; "10-Time Canadian Red Cross Award Winner"”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 48.1%, search 39%, paid 7.8%. Non-brand search is about 16%, with keywords like first aid and cpr course and specific course names; the brand keyword toronto cpr accounts for 71.4%. Past students come back directly to book recertification.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 16% |
| Other | 84% |
Direct + brand search 71%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Canada | 100% |
Language
English
Keywords
35 keywords · brand ~71% · organic 59.97% / paid 40.03%
| Similarweb top 5 keywords |
|---|
| toronto cpr |
| cpr coast2coast: blended cpr/aed level c - adults |
| cpr toronto |
| first aid and cpr course |
| toronto cpr inc. |
Non-brand queries: cpr coast2coast: blended cpr/aed level c - adults, first aid and cpr course
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 58.3K (3 months)
- Visits MoM
- +37.2%
- Country rank
- Canada #23725
- Category rank
- Science and Education/Business Training #13
- Bounce rate
- 87.48%
- Pages / visit
- 1.24
- Visit duration
- 00:00:22
- Industry
- Business Training
- Top 3 channels
- Direct › Organic Search › Paid Search (top channel 48.06%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Torontocpr get per month?
About 8,596 last month (Similarweb estimate), #371 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.
Where do Torontocpr's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 48.1%, search 39%, paid 7.8%. Non-brand search is about 16%, with keywords like first aid and cpr course and specific course names; the brand keyword toronto cpr accounts for 71.4%. Past students come back directly to book recertification.
How much does Torontocpr cost?
Standard first aid course CAD $94 (tax included), students/bring-a-friend CAD $84 (tax included); group courses by quote
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.