quietmoneyIggm
A marketplace for in-game virtual goods: gold, items, boosting, accounts, gift cards and top-ups across dozens of games (FC 27, Diablo 4, Monopoly Go, etc.).
A long-running One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A marketplace for in-game virtual goods: gold, items, boosting, accounts, gift cards and top-ups across dozens of games (FC 27, Diablo 4, Monopoly Go, etc.).
- Users
- Players in Europe and the US (Germany, US, France, UK) who want to buy game currency, items or boosting.
- Positioning
- A ten-year-old site with 180k Trustpilot reviews and broad game coverage.
- Pricing
- Priced per item, specific prices not found; VIP members get up to 5% off. Billing: per item Free tier: no
- Acquisition entry points on site
- affiliate / referral program, Discord community
- Sharing mechanics
- group invites Popup: 'Invite friends below for Monopoly Go Partners'; 'Keep your streak, save big!'; 'Become the VIP member of IGGM to gain up to 5% Discount'
“Popup: 'Invite friends below for Monopoly Go Partners'; 'Keep your streak, save big!'; 'Become the VIP member of IGGM to gain up to 5% Discount'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 57.3%, search 41%, social 1.7%; non-brand search about 24.6% (fc 27 web app, facas mm2), brand keywords 73.7% (including iggm coupon). Referrals: stripe.com 1.87%, fifauteam.com 1.26%, yandex.ru 0.63%. Input classified as Viral, based on the Monopoly Go invite-a-friend popup.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 25% |
| 2% | |
| 74% |
Direct + brand search 74%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Germany | 14.33% |
| United States | 13.36% |
| France | 5.01% |
| United Kingdom | 4.3% |
| Canada | 3.61% |
Countries (Semrush): United States 49.5%, United Kingdom 12.0%, Germany 5.0%, Brazil 4.1%, Italy 4.0%
Language
Mainly English, also German/French/Spanish/Italian/Dutch/Portuguese/Arabic.
Social sources
YouTube, Facebook, Instagram
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.04 |
| Claude | 0.03 |
| Gemini | 0.01 |
AI referrals (Semrush): ChatGPT 493 (0.04%), Claude 389 (0.03%), Gemini 158 (0.01%), Perplexity 64 (0.01%)
Keywords
11.7K keywords · brand ~74% · organic 79.14% / paid 20.86%
| Similarweb top 5 keywords |
|---|
| iggm |
| fc 27 web app |
| iggm coupon |
| fc27 web app |
| facas mm2 |
Non-brand queries: fc 27 web app, fc27 web app, facas mm2
Referring sites
12 referring sites
| Site | Share of referrals |
|---|---|
| stripe.com | 1.87% |
| fifauteam.com | 1.26% |
| yandex.ru | 0.63% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Finance - Other | 11.95% |
| Soccer | 10.63% |
| Marketplace | 4.83% |
| Computers Electronics and Technology - Other | 1.87% |
| Video Games Consoles and Accessories | 1.8% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 760.5K (3 months)
- Visits MoM
- +5.05%
- Country rank
- United States #23699
- Category rank
- Games/Video Games Consoles and Accessories #750
- Bounce rate
- 39.97%
- Pages / visit
- 5.93
- Visit duration
- 00:02:46
- Industry
- Video Games Consoles and Accessories
- Top 3 channels
- Organic Search › Direct › Paid Search (top channel 39.9%)
- Semrush monthly visits
- 3 months ago 1,721,238 · 2 months ago 1,467,743 · Last month 1,365,508 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 121,024 / 44,498
- Semrush source breakdown (desktop)
- Direct 45.5%, google.com · Google organic 31.0%, bing.com 1.6%, youtube.com 1.3%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Iggm get per month?
About 55,874 last month (Similarweb estimate), #34 of 606; the month before was 111,383. Opening checkout is not paying, so this is not revenue.
Where do Iggm's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 57.3%, search 41%, social 1.7%; non-brand search about 24.6% (fc 27 web app, facas mm2), brand keywords 73.7% (including iggm coupon). Referrals: stripe.com 1.87%, fifauteam.com 1.26%, yandex.ru 0.63%. Input classified as Viral, based on the Monopoly Go invite-a-friend popup.
How much does Iggm cost?
Priced per item, specific prices not found; VIP members get up to 5% off.
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.