quietmoney

Nexyy

A search directory for VRChat avatars, worlds and assets, aggregating free and paid items from Gumroad, Payhip and Sellfy.

nexyy.com ↗CommunityUnited States 55.13%, Mexico 4.17%, Canada 3.79%#16 of 606
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Checkout visits, last month
91,662
#16 of 606
vs prior month
▼ 15%
108,466 → 91,662, gain −16,804
Website visits, last month
253,300
Similarweb, last month; about 36.2 of every 100 visits reach checkout
Similarweb global rank
140,650
#1545 in Video Games Consoles and Accessories
Take-off year
2024
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
VRChat avatar aOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

57K4–6 months ago avg
78K3 months ago
108K2 months ago
92KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
A search directory for VRChat avatars, worlds and assets, aggregating free and paid items from Gumroad, Payhip and Sellfy.
Users
VRChat players looking for avatar models and assets
Positioning
Vertical search for VRChat assets, replacing searching each store separately
Pricing
The directory itself shows no charge; listed items are priced by their authors, a single VRChat model about $29 Source: Existing
Prices on site
(per item)
“Trending right now listing; footer only Help/Support/Changelog/Feedback; version v1.17.0-alpha”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 52.9%, direct 47.1%; non-brand search about 21.2% (vrchat nsfw avatars, emo vrchat avatar). Referrals gumroad.com 1.12%, ripper.store 1.12%; social sources YouTube, Reddit, Discord.

Last month's traffic sources

Search 53%Direct 47%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO21%
Other79%

Direct + brand search 79%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States55.13%
Mexico4.17%
Canada3.79%
Malaysia3.64%
United Kingdom3.49%

Countries (Semrush): United States 62.5%, Canada 5.5%, France 3.5%, Germany 3.4%, Australia 2.9%

Language

English

Social sources

YouTube, Reddit, Discord; Messaging: Discord

AI assistants

SourceShare
ChatGPT0.04
Gemini0.03

AI referrals (Semrush): ChatGPT 96 (0.04%), Gemini 69 (0.03%)

Keywords

1.3K keywords · brand ~79% · organic 100% / paid 0%

Similarweb top 5 keywords
nexxy
nexxy vrchat
nexyy
vrchat nsfw avatars
emo vrchat avatar

Non-brand queries: vrchat nsfw avatars, emo vrchat avatar

Referring sites

6 referring sites

SiteShare of referrals
gumroad.com1.12%
ripper.store1.12%
yahoo.com0.37%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design3.36%
Video Games Consoles and Accessories3.36%
Computers Electronics and Technology - Other1.12%

Site metrics (Similarweb, last month)

Visits, last 3 months
253.3K (3 months)
Visits MoM
-7.07%
Country rank
United States #47553
Category rank
Video Games Consoles and Accessories #1545
Bounce rate
37%
Pages / visit
4.95
Visit duration
00:02:54
Industry
Video Games Consoles and Accessories
Top 3 channels
Direct › Organic Search › Referrals (top channel 48.46%)
Semrush monthly visits
3 months ago 226,661 · 2 months ago 216,148 · Last month 238,041 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
16,883 / 0
Semrush source breakdown (desktop)
Direct 44.8%, google.com · Google organic 42.1%, bing.com 4.5%, brave.com 2.5%, search.yahoo.com 1.3%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Nexyy get per month?

About 91,662 last month (Similarweb estimate), #16 of 606; the month before was 108,466. Opening checkout is not paying, so this is not revenue.

Where do Nexyy's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 52.9%, direct 47.1%; non-brand search about 21.2% (vrchat nsfw avatars, emo vrchat avatar). Referrals gumroad.com 1.12%, ripper.store 1.12%; social sources YouTube, Reddit, Discord.

How much does Nexyy cost?

The directory itself shows no charge; listed items are priced by their authors, a single VRChat model about $29

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.