A search directory for VRChat avatars, worlds and assets, aggregating free and paid items from Gumroad, Payhip and Sellfy.
VRChat avatar aOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
“Trending right now listing; footer only Help/Support/Changelog/Feedback; version v1.17.0-alpha”Quote from the site
New-user source: SEO (Non-brand search). Search 52.9%, direct 47.1%; non-brand search about 21.2% (vrchat nsfw avatars, emo vrchat avatar). Referrals gumroad.com 1.12%, ripper.store 1.12%; social sources YouTube, Reddit, Discord.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 21% |
| Other | 79% |
Direct + brand search 79%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 55.13% |
| Mexico | 4.17% |
| Canada | 3.79% |
| Malaysia | 3.64% |
| United Kingdom | 3.49% |
Countries (Semrush): United States 62.5%, Canada 5.5%, France 3.5%, Germany 3.4%, Australia 2.9%
English
YouTube, Reddit, Discord; Messaging: Discord
| Source | Share |
|---|---|
| ChatGPT | 0.04 |
| Gemini | 0.03 |
AI referrals (Semrush): ChatGPT 96 (0.04%), Gemini 69 (0.03%)
1.3K keywords · brand ~79% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| nexxy |
| nexxy vrchat |
| nexyy |
| vrchat nsfw avatars |
| emo vrchat avatar |
Non-brand queries: vrchat nsfw avatars, emo vrchat avatar
6 referring sites
| Site | Share of referrals |
|---|---|
| gumroad.com | 1.12% |
| ripper.store | 1.12% |
| yahoo.com | 0.37% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 3.36% |
| Video Games Consoles and Accessories | 3.36% |
| Computers Electronics and Technology - Other | 1.12% |
About 91,662 last month (Similarweb estimate), #16 of 606; the month before was 108,466. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 52.9%, direct 47.1%; non-brand search about 21.2% (vrchat nsfw avatars, emo vrchat avatar). Referrals gumroad.com 1.12%, ripper.store 1.12%; social sources YouTube, Reddit, Discord.
The directory itself shows no charge; listed items are priced by their authors, a single VRChat model about $29
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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