Numlookup

US reverse phone lookup: enter a number or name for a free preview, then pay to see the full report with name, address, background and more.

numlookup.com ↗UtilityUnited States 94.07%, India 0.93%, Canada 0.65%#23 of 606

Open Numlookup ↗← Back to the list

Checkout visits, last month

73,565

#23 of 606

vs prior month

▲ 9%

67,782 → 73,565, gain +5,783

Website visits, last month

1,800,000

Similarweb, last month; about 4.1 of every 100 visits reach checkout

Similarweb global rank

25,557

#31 in Telecommunications

Take-off year

2020

How it startedLong-tail searchGrew on search traffic for many specific need-based queries

New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source

Growth engineSearch rankingHolds search rankings for need-based queries

Spreads purely by itselfMixed

An Atlanta teamhow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how iOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

34K4–6 months ago avg

55K3 months ago

68K2 months ago

74KLast month

Checkout	4–6 months ago avg	3 months ago	2 months ago	Last month
checkout.stripe.com	34,150	54,902	67,782	73,066
invoice.stripe.com	0	0	0	499

1. Productwhat it sells, to whom, and how it charges

Product: US reverse phone lookup: enter a number or name for a free preview, then pay to see the full report with name, address, background and more.
Users: Americans who want to find out who an unknown caller is
Positioning: Ranks first in search for 'reverse phone lookup', with a free preview to draw clicks
Pricing: Free preview; full reports need a subscription, price Not found Billing: subscription Free tier: yes
Acquisition entry points on site: press coverage
Price source: numlookup.com

“Free preview · No signup required; sample report headed numlookup.com /report (no share/watermark described)”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Search 63.7%, direct 36.3%; search terms are mostly generic ones like number lookup, reverse phone lookup, phone number lookup (typed brand keywords 100%). Referrals beenverified.com 5.47%, fastpeoplesearch.com 2.73%, github.com 2.65%; AI referral ChatGPT 0.16%.

Last month's traffic sources

Search 64%Direct 36%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last month	Share
Other	100%

Direct + brand search 100%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
United States	94.07%
India	0.93%
Canada	0.65%
Italy	0.46%
France	0.31%

Countries (Semrush): United States 87.0%, India 3.3%, Bangladesh 1.6%, Denmark 0.8%, United Kingdom 0.8%

Language

English

Social sources

Reddit, YouTube, WhatsApp Webapp; Messaging: WhatsApp

AI assistants

Source	Share
ChatGPT	0.16
Gemini	0.02
liveohana.ai	0.01

AI referrals (Semrush): ChatGPT 4,203 (0.16%), Gemini 471 (0.02%), liveohana.ai 222 (0.01%), qwen.ai 97 (0.00%), Perplexity 90 (0.00%)

Keywords

1.8K keywords · brand ~100% · organic 99.97% / paid 0.03%

Similarweb top 5 keywords
numlookup
number lookup
reverse phone lookup
phone number lookup
reverse number lookup

Referring sites

11 referring sites

Site	Share of referrals
beenverified.com	5.47%
fastpeoplesearch.com	2.73%
github.com	2.65%

Referrer categories

Category	Share of referrals
Computers Electronics and Technology - Other	55.87%
Programming and Developer Software	21.68%
Public Records and Directories	9.57%
Web Hosting and Domain Names	2.58%
Computers Electronics and Technology	1.03%

Site metrics (Similarweb, last month)

Visits, last 3 months: 1.8M (3 months)
Visits MoM: -6.32%
Country rank: United States #5523
Category rank: Telecommunications #31
Bounce rate: 27.25%
Pages / visit: 4.08
Visit duration: 00:01:50
Industry: Telecommunications
Top 3 channels: Organic Search › Direct › Referrals (top channel 65.95%)
Semrush monthly visits: 3 months ago 2,645,797 · 2 months ago 2,811,533 · Last month 2,695,224 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits: 777,905 / 2
Semrush source breakdown (desktop): google.com · Google organic 45.2%, Direct 31.7%, bing.com 4.5%, duckduckgo.com 3.3%, search.yahoo.com 2.6%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Numlookup get per month?

About 73,565 last month (Similarweb estimate), #23 of 606; the month before was 67,782. Opening checkout is not paying, so this is not revenue.

Where do Numlookup's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 63.7%, direct 36.3%; search terms are mostly generic ones like number lookup, reverse phone lookup, phone number lookup (typed brand keywords 100%). Referrals beenverified.com 5.47%, fastpeoplesearch.com 2.73%, github.com 2.65%; AI referral ChatGPT 0.16%.

How much does Numlookup cost?

Free preview; full reports need a subscription, price Not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.