A Hebrew-language Southeast Asia travel community site offering WhatsApp groups, attraction membership discounts and travel insurance (the operator is the owner of an insurance agency); the menu also has a "virtual flight ticket" item.
"מזרח" ("East")One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“"הנחות בלעדיות לחברי קהילה על אטרקציות מבוקשות"; repeated WhatsApp join CTAs; Shlomi Yehuda, CEO and owner of an insurance agency; menu item "כרטיס פיקטיבי"”Quote from the site
New-user source: SEO (Non-brand search). Direct 45.4%, search 39.4%, paid 9.1%; non-brand search about 39.4% with keywords like מזרח ("East"), מוצילר מזרח and קמבודיה (Cambodia), brand keywords 45.4%. Members mainly come back through WhatsApp groups.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 39% |
| Other | 61% |
Direct + brand search 45%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Israel | 100% |
Hebrew
25 keywords · brand ~45% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| מזרח |
| מוצילר מזרח |
| קהילת מזרח |
| tuyuchxh ahbv cuhtybo |
| קמבודיה |
Non-brand queries: מזרח, מוצילר מזרח, קהילת מזרח, tuyuchxh ahbv cuhtybo, קמבודיה
About 8,744 last month (Similarweb estimate), #338 of 606; the month before was 188. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 45.4%, search 39.4%, paid 9.1%; non-brand search about 39.4% with keywords like מזרח ("East"), מוצילר מזרח and קמבודיה (Cambodia), brand keywords 45.4%. Members mainly come back through WhatsApp groups.
Not found (two fetches of the official site failed)
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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