quietmoney

Wayin

WayinVideo AI video platform: cuts long videos into short clips, generates summaries, transcribes, translates and adds subtitles.

wayin.ai ↗AI creationIndia 14.41%, United States 13.94%, Brazil 5.08%#98 of 606
Open Wayin ↗← Back to the list
Checkout visits, last month
25,977
#98 of 606
vs prior month
▲ 15%
22,591 → 25,977, gain +3,386
Website visits, last month
1,800,000
Similarweb, last month; about 1.4 of every 100 visits reach checkout
Similarweb global rank
25,902
#75 in Computers Electronics and Technology/Graphics Multimedia and Web Design
Take-off year
2025
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
The team first One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

12K4–6 months ago avg
21K3 months ago
23K2 months ago
26KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com11,38321,23522,52521,490
invoice.stripe.com22774664,487

1. Productwhat it sells, to whom, and how it charges

Product
WayinVideo AI video platform: cuts long videos into short clips, generates summaries, transcribes, translates and adds subtitles.
Users
YouTube/TikTok creators and content teams who need to turn long videos into shorts or get subtitles/transcripts
Positioning
A more complete toolset (clipping, transcription, translation and notes in one place), free credits + low-priced subscription
Pricing
New users get 100 free credits; Starter $13.99/month; Pro $26.99/month; annual billing as low as about $4.99/month Billing: subscription Free tier: yes Source: existing
Prices on site
Free 100 credits; USD 13.99/month (Starter) ; USD 26.99/month (Pro) (subscription)
Acquisition entry points on site
Discord community
“'New users receive 100 welcome credits'; 'Trusted by 5M+ Happy Creators'; Discord Community, Chrome Extension, Obsidian Plugin (pricing page 403)”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 50.2%, direct 46.5%, social 3.3%; non-brand keywords account for 43.5%, mainly transcription tool terms like instagram transcript, youtube transcript generator, facebook video transcript. Referrals include startupfa.st 1.85%, mixpanel.com 1.65%; AI referral vizard.ai 0.2%; a Chrome extension and a Discord community retain existing users.

Last month's traffic sources

Search 50%Social 3%Direct 46%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO40%
3%
Other56%

Direct + brand search 56%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
India14.41%
United States13.94%
Brazil5.08%
Indonesia4.53%
Taiwan3.74%

Countries (Semrush): India 25.5%, Bangladesh 21.5%, United States 11.0%, Brazil 5.6%, Spain 3.1%

Language

English

Social sources

YouTube, Instagram, Facebook

AI assistants

SourceShare
vizard.ai0.2
Gemini0.1
ChatGPT0.06

AI referrals (Semrush): vizard.ai 5,873 (0.20%), Gemini 2,804 (0.10%), ChatGPT 1,630 (0.06%), smartnoter.ai 343 (0.01%)

Keywords

9.3K keywords · brand ~56% · organic 93.81% / paid 6.19%

Similarweb top 5 keywords
instagram transcript
wayinvideo
youtube transcript generator
facebook video transcript
instagram video transcript

Non-brand queries: instagram transcript, youtube transcript generator, facebook video transcript, instagram video transcript

Referring sites

21 referring sites

SiteShare of referrals
startupfa.st1.85%
mixpanel.com1.65%
ec2-54-169-225-231.ap-southeast-1.compute.amazonaws.com1.54%

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other11.54%
Search Engines6.27%
Programming and Developer Software4.69%
Digital Marketing3.08%
Graphics Multimedia and Web Design1.95%

Site metrics (Similarweb, last month)

Visits, last 3 months
1.8M (3 months)
Visits MoM
-14.18%
Country rank
Indonesia #5471
Category rank
Computers Electronics and Technology/Graphics Multimedia and Web Design #75
Bounce rate
39.94%
Pages / visit
4.50
Visit duration
00:03:01
Industry
Graphics Multimedia and Web Design
Top 3 channels
Organic Search › Direct › Organic Social (top channel 59.49%)
Semrush monthly visits
3 months ago 3,039,169 · 2 months ago 2,777,869 · Last month 2,881,688 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
170,378 / 471
Semrush source breakdown (desktop)
google.com · Google organic 44.6%, Direct 42.7%, youtube.com 3.1%, brave.com 1.6%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Wayin get per month?

About 25,977 last month (Similarweb estimate), #98 of 606; the month before was 22,591. Opening checkout is not paying, so this is not revenue.

Where do Wayin's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 50.2%, direct 46.5%, social 3.3%; non-brand keywords account for 43.5%, mainly transcription tool terms like instagram transcript, youtube transcript generator, facebook video transcript. Referrals include startupfa.st 1.85%, mixpanel.com 1.65%; AI referral vizard.ai 0.2%; a Chrome extension and a Discord community retain existing users.

How much does Wayin cost?

New users get 100 free credits; Starter $13.99/month; Pro $26.99/month; annual billing as low as about $4.99/month

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.