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Letterasenzabusta

Italian online legally valid communications service: sends certified PEC email, electronic registered mail, digital signatures, paper registered letters, telegrams and cancellation letters, paid per use.

letterasenzabusta.com ↗UtilityItaly 94.84%, United States 1.22%, Germany 1.02%#109 of 606
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Checkout visits, last month
25,788
#109 of 606
vs prior month
▲ 41%
18,227 → 25,788, gain +7,561
Website visits, last month
272,300
Similarweb, last month; about 9.5 of every 100 visits reach checkout
Similarweb global rank
134,974
#127 in Finance > Financial Planning and Management
Take-off year
2016
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfNo
In Italy, sendiOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

28K4–6 months ago avg
21K3 months ago
18K2 months ago
26KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Italian online legally valid communications service: sends certified PEC email, electronic registered mail, digital signatures, paper registered letters, telegrams and cancellation letters, paid per use.
Users
Italian individuals and small businesses who occasionally need to send a registered letter, a PEC or a cancellation letter but do not want a subscription
Positioning
No subscription, pay per use, one platform for legally valid digital and paper mail
Pricing
Free sign-up, no subscription, each service charged per use (price list not public on the page) Billing: per item Free tier: no
Price source
letterasenzabusta.com
“Registrati gratis; Ogni servizio ha il proprio prezzo indicato nel listino; 696.286 registered users”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 46.7%, direct 40%, paid 8%; brand keywords 68%, non-brand keywords include pec gratuita and superpec. Referrals come from the Italian social security agency inps.it 5.77%, chefirma.it 3.9%, libero.it 3.64%; claims 696K registered users, who come back when they need to send a letter.

Last month's traffic sources

Search 47%Referrals/email/paid 8%Direct 40%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO19%
Other81%

Direct + brand search 68%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
Italy94.84%
United States1.22%
Germany1.02%
United Kingdom0.71%
Spain0.6%

Language

Italian

Social sources

YouTube

Keywords

4.1K keywords · brand ~68% · organic 77.23% / paid 22.77%

Similarweb top 5 keywords
lettera senza busta
letterasenzabusta
superpec
lettera senza busta pec
pec gratuita

Non-brand queries: superpec, pec gratuita

Referring sites

6 referring sites

SiteShare of referrals
inps.it5.77%
chefirma.it3.9%
libero.it3.64%

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other42.47%
Financial Planning and Management41.26%

Site metrics (Similarweb, last month)

Visits, last 3 months
272.3K (3 months)
Visits MoM
-17.86%
Country rank
Italy #3317
Category rank
Finance > Financial Planning and Management #127
Bounce rate
38.73%
Pages / visit
4.13
Visit duration
00:02:47
Industry
Financial Planning and Management
Top 3 channels
Organic Search › Direct › Paid Search (top channel 46.73%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Letterasenzabusta get per month?

About 25,788 last month (Similarweb estimate), #109 of 606; the month before was 18,227. Opening checkout is not paying, so this is not revenue.

Where do Letterasenzabusta's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 46.7%, direct 40%, paid 8%; brand keywords 68%, non-brand keywords include pec gratuita and superpec. Referrals come from the Italian social security agency inps.it 5.77%, chefirma.it 3.9%, libero.it 3.64%; claims 696K registered users, who come back when they need to send a letter.

How much does Letterasenzabusta cost?

Free sign-up, no subscription, each service charged per use (price list not public on the page)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.