quietmoneyPhotofeeler
Photo rating tool: upload a profile or dating photo and real people vote to score it on dimensions such as "smart, trustworthy, attractive", helping users pick photos.
In 2013 Ben PetOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Photo rating tool: upload a profile or dating photo and real people vote to score it on dimensions such as "smart, trustworthy, attractive", helping users pick photos.
- Users
- People choosing LinkedIn headshots, social profile pictures and dating app photos
- Positioning
- Scores come from real human votes rather than AI, and voting earns free ratings, creating a mutual-rating loop
- Pricing
- Free (vote on others' photos to earn credits for your own ratings); $9 one-time for 40 credits, $19 for 100 credits (later tiers truncated in the input) Billing: per item Free tier: yes Source: Existing
- Prices on site
- Free (Karma Test, vote to earn); $9 one-time (40 credits); $19 one-time (100 c
- Acquisition entry points on site
- press coverage
- Rough new MRR
- $23,209 – $112,178 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Share buttons are only for the site itself ('Friends need better photos? Share on:'); reciprocal 'Vote on photos for a free test' is a contribution loop, not in”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 80.8%, search 17.8% mostly brand keywords (brand keywords 91.5%), with non-brand long tail such as "websites where women rate men" and "youtube profile picture size"; AI referrals 0.7% (Gemini, ChatGPT). Social is Reddit, YouTube and X. Returning users come back to vote on others' photos to earn credits and to test new photos.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| GEO | 1% |
| 1% | |
| Other | 92% |
Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 21.5% |
| Germany | 17.66% |
| United Kingdom | 14.99% |
| Israel | 7.64% |
| Brazil | 5.1% |
Countries (Semrush): Canada 26.1%, Germany 19.5%, Brazil 10.7%, United States 8.8%, France 5.5%
Language
English
Social sources
Reddit, YouTube, X (Twitter)
AI assistants
| Source | Share |
|---|---|
| Gemini | 0.19 |
| ChatGPT | 0.13 |
| toolify.ai | 0.01 |
AI referrals (Semrush): Gemini 781 (0.19%), ChatGPT 527 (0.13%), toolify.ai 19 (0.01%)
Keywords
701 keywords · brand ~92% · organic 99.77% / paid 0.23%
| Similarweb top 5 keywords |
|---|
| photofeeler |
| photo feeler |
| websites where women rate men |
| photofelr |
| youtube profile picture size |
Non-brand queries: websites where women rate men, youtube profile picture size
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 0.16% |
| Search Engines | 0.01% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 756.8K (3 months)
- Visits MoM
- -36.61%
- Country rank
- United States #64243
- Category rank
- Computers Electronics and Technology (US) #5098
- Bounce rate
- 31.18%
- Pages / visit
- 7.04
- Visit duration
- 00:05:58
- Industry
- Computers Electronics and Technology
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 60.01%)
- Semrush monthly visits
- 3 months ago 736,050 · 2 months ago 751,676 · Last month 412,754 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 43,610 / 0
- Semrush source breakdown (desktop)
- Direct 74.5%, google.com · Google organic 16.4%, accounts.google.com 0.8%, gemini.google.com 0.7%, reddit.com 0.6%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Photofeeler get per month?
About 12,894 last month (Similarweb estimate), #276 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Photofeeler's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 80.8%, search 17.8% mostly brand keywords (brand keywords 91.5%), with non-brand long tail such as "websites where women rate men" and "youtube profile picture size"; AI referrals 0.7% (Gemini, ChatGPT). Social is Reddit, YouTube and X. Returning users come back to vote on others' photos to earn credits and to test new photos.
How much does Photofeeler cost?
Free (vote on others' photos to earn credits for your own ratings); $9 one-time for 40 credits, $19 for 100 credits (later tiers truncated in the input)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.