Passionfroot's creator dashboard: matches creators with B2B brands for sponsorships, handling requests, payments and performance reports all on the platform.
Berlin startup One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: invoice.stripe.com
“"Get matched with top B2B brands and manage collabs from request to payment and reporting"”Quote from the site
New-user source: Other (Direct / referral / email / paid). This is the logged-in dashboard subdomain: direct 79.9%, email 15.1% (deal requests and payment notification emails bring existing users back), social 3% from Instagram. Referrals include substack.com 1.92%, genesysgrowth.com 1.82%, brandchemistry.co 1.71%; brand keywords account for 79.9%.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 3% | |
| Other | 97% |
Direct + brand search 80%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 17.01% |
| Poland | 13.91% |
| United Kingdom | 12.98% |
| Pakistan | 10.65% |
| Bangladesh | 9.7% |
English
8 keywords · brand ~80% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| passionfroot |
| passion fruit workspace |
| colby kultgen passion fruit |
| infosec write ups |
| workspace passionfroot |
Non-brand queries: infosec write ups
12 referring sites
| Site | Share of referrals |
|---|---|
| substack.com | 1.92% |
| genesysgrowth.com | 1.82% |
| brandchemistry.co | 1.71% |
| Category | Share of referrals |
|---|---|
| Business Services | 43.76% |
| Graphics Multimedia and Web Design | 25.52% |
| Lifestyle - Other | 2.8% |
| Cooking and Recipes | 1.92% |
| Programming and Developer Software | 0.13% |
About 11,966 last month (Similarweb estimate), #311 of 606; the month before was 681. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source This is the logged-in dashboard subdomain: direct 79.9%, email 15.1% (deal requests and payment notification emails bring existing users back), social 3% from Instagram. Referrals include substack.com 1.92%, genesysgrowth.com 1.82%, brandchemistry.co 1.71%; brand keywords account for 79.9%.
Free for creators; the platform takes 15% on brand deals it brokers (payment fees included); brands pay an additional 2% per transaction
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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