quietmoneyGregmat
GRE prep subscription platform: study plans, live classes, practice tools and a free diagnostic test, plus PrepSwift quick-review videos, and also expanded into GMAT and TOEFL.
Greg, a teacherOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- GRE prep subscription platform: study plans, live classes, practice tools and a free diagnostic test, plus PrepSwift quick-review videos, and also expanded into GMAT and TOEFL.
- Users
- Students preparing for the GRE for graduate school, mainly in the US and India
- Positioning
- Much cheaper than Magoosh, Manhattan and others ($11.99/month), riding the founder Greg's YouTube fame
- Pricing
- Free trial of some content; GregMat Plus $11.99/month; Plus + PrepSwift $14.99/month Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $11.99/mo (GregMat Plus); $14.99/mo (Plus + PrepSwift)
- Team
- small team
- Rough new MRR
- $30,920 – $52,182 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Mentions 'community forums' but no group creation, invites, sharing, leaderboard or embed”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 86.3%, search 13.0% mostly brand keywords (gregmat; brand keywords 94.1%), with non-brand terms such as "gre calculator" and "prepswift"; social 0.7% from YouTube, Instagram and WhatsApp; a small amount of AI referral (ChatGPT 0.23%). New users are classified as SEO, but non-brand search is only about 5%; during their subscription, returning users come straight back every day to take classes and drill questions.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 5% |
| 1% | |
| Other | 94% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 55.28% |
| India | 24.71% |
| Germany | 2.65% |
| Nepal | 2.31% |
| Hong Kong | 1.58% |
Countries (Semrush): Bangladesh 54.4%, United States 18.3%, India 10.1%, Nepal 3.7%, Canada 1.8%
Language
English
Social sources
YouTube, Instagram, WhatsApp Webapp; Messaging: WhatsApp
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.23 |
| Gemini | 0.07 |
| Claude | 0.03 |
AI referrals (Semrush): ChatGPT 2,650 (0.23%), Gemini 764 (0.07%), Claude 325 (0.03%)
Keywords
1.2K keywords · brand ~94% · organic 91.76% / paid 8.24%
| Similarweb top 5 keywords |
|---|
| gregmat |
| gre calculator |
| gregmat gre |
| prepswift |
| greg mat |
Non-brand queries: gre calculator, prepswift
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 61.62% |
| Universities and Colleges | 10.43% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 1.3M (3 months)
- Visits MoM
- +9.84%
- Country rank
- United States #14027
- Category rank
- Science and Education/Universities and Colleges #566
- Bounce rate
- 29.18%
- Pages / visit
- 6.19
- Visit duration
- 00:12:42
- Industry
- Universities and Colleges
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 74.52%)
- Semrush monthly visits
- 3 months ago 606,611 · 2 months ago 882,087 · Last month 1,140,341 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 26,933 / 817
- Semrush source breakdown (desktop)
- Direct 84.4%, google.com · Google organic 12.0%, bing.com 0.7%, reddit.com 0.3%, youtube.com 0.3%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Gregmat get per month?
About 12,894 last month (Similarweb estimate), #297 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Gregmat's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 86.3%, search 13.0% mostly brand keywords (gregmat; brand keywords 94.1%), with non-brand terms such as "gre calculator" and "prepswift"; social 0.7% from YouTube, Instagram and WhatsApp; a small amount of AI referral (ChatGPT 0.23%). New users are classified as SEO, but non-brand search is only about 5%; during their subscription, returning users come straight back every day to take classes and drill questions.
How much does Gregmat cost?
Free trial of some content; GregMat Plus $11.99/month; Plus + PrepSwift $14.99/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.