quietmoneyRepurpose
Automatic short-video distribution tool: takes a video posted on one platform, reformats it automatically and reposts it to your other social accounts on TikTok, YouTube Shorts, Instagram Reels, Facebook and more.
Toronto-based HOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Automatic short-video distribution tool: takes a video posted on one platform, reformats it automatically and reposts it to your other social accounts on TikTok, YouTube Shorts, Instagram Reels, Facebook and more.
- Users
- Video creators and small businesses running several social platforms at once who want to publish once and sync everywhere
- Positioning
- A long-established auto-repost and distribution tool, self-described #1 content repurposing and distribution platform, with a free trial of 10 posts
- Pricing
- Free trial of 10 video posts; monthly $35/$79/$179; annual $349/$790/$1,790 Billing: subscription Free tier: yes Source: Already on file
- Prices on site
- $35/mo / $79/mo / $179/mo / $349/yr / $790/yr / $1,790/yr
“#1 automated content repurposing & distribution platform / Publish 10 videos for FREE - No credit card required (homepage truncated; prices from pricing page)”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Search 45.3% (brand keywords 84.9%, such as repurpose io), direct 39.5%, paid search 9.1%. Referrals include linktw.in 1.42% and msn.com 1.33%; social sources are TikTok, YouTube and Facebook. New users mostly search after hearing of the brand, plus a little paid search; existing users log in directly to manage automated publishing. 21,490 visits last month, +184.7% month over month.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 85%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 67.74% |
| Germany | 6.03% |
| Canada | 3.96% |
| Australia | 2.53% |
| Brazil | 2.36% |
Language
English
Social sources
TikTok, YouTube, Facebook
Keywords
490 keywords · brand ~85% · organic 57.72% / paid 42.28%
| Similarweb top 5 keywords |
|---|
| repurpose io |
| repurpose |
| repurpose.io |
| repurpose .io |
| repurposeio |
Referring sites
10 referring sites
| Site | Share of referrals |
|---|---|
| linktw.in | 1.42% |
| msn.com | 1.33% |
| kayipro.com | 0.75% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 31.35% |
| Programming and Developer Software | 11.83% |
| Search Engines | 11.26% |
| Graphics Multimedia and Web Design | 1.42% |
| Coupons and Rebates | 0.75% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 377.2K (3 months)
- Visits MoM
- +7.37%
- Country rank
- United States #35075
- Category rank
- Graphics Multimedia and Web Design #224
- Bounce rate
- 54.86%
- Pages / visit
- 4.55
- Visit duration
- 00:03:25
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Direct › Organic Search › Paid Search (top channel 39.54%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Repurpose get per month?
About 21,490 last month (Similarweb estimate), #133 of 606; the month before was 13,722. Opening checkout is not paying, so this is not revenue.
Where do Repurpose's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 45.3% (brand keywords 84.9%, such as repurpose io), direct 39.5%, paid search 9.1%. Referrals include linktw.in 1.42% and msn.com 1.33%; social sources are TikTok, YouTube and Facebook. New users mostly search after hearing of the brand, plus a little paid search; existing users log in directly to manage automated publishing. 21,490 visits last month, +184.7% month over month.
How much does Repurpose cost?
Free trial of 10 video posts; monthly $35/$79/$179; annual $349/$790/$1,790
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.