quietmoneyChalkie
AI generates standards-aligned lesson slides, worksheets and classroom activities so teachers can prepare a lesson in minutes.
A small UK teamOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- AI generates standards-aligned lesson slides, worksheets and classroom activities so teachers can prepare a lesson in minutes.
- Users
- K-12 teachers, mainly in the US, UK and Spanish-speaking countries (Chile, Mexico, Spain)
- Positioning
- Built specifically for teachers and aligned to curriculum standards, with a free public library of lessons/worksheets; claims 1M+ teachers use it
- Pricing
- Free tier $0/month; Pro $6.65/month or $79.80/year; Max $12.99/month (existing data truncated, higher tiers unknown) Billing: subscription Free tier: yes Source: Existing
- Prices on site
- US$0/mo (Free); US$6.65/mo (Pro); US$79.80/yr (Pro); US$12.99/mo (Max); US$1
- Sharing mechanics
- public profiles / leaderboards 'Made on Chalkie' section showcases user-made items with creator names, e.g. 'Sheet of the week'; free public worksheet and lesson libraries
- Rough new MRR
- $11,433 – $25,324 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Made on Chalkie' section showcases user-made items with creator names, e.g. 'Sheet of the week'; free public worksheet and lesson libraries”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 49.1%, search 38.1% (brand keywords 79.7%, chalkie, chalkie ai login, some people also search competitor twinkl), referral 7.6%, mainly from the Spanish Castilla-La Mancha education portal castillalamancha.es 4.99% and theresanaiforthat.com 1.65%. Social comes from Facebook, YouTube and WhatsApp; word of mouth between teachers plus the public 'best lessons of the week' showcase on the homepage; existing users return directly.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 80% | |
| Other | 13% |
Direct + brand search 80%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 26.39% |
| Chile | 12.32% |
| United Kingdom | 10.11% |
| Mexico | 8.62% |
| Spain | 6.61% |
Language
Mainly English (homepage body is in English)
Social sources
Facebook, YouTube, WhatsApp Webapp; Messaging: WhatsApp
Keywords
1.4K keywords · brand ~80% · organic 85.86% / paid 14.14%
| Similarweb top 5 keywords |
|---|
| chalkie |
| chalkie ai |
| chalkie ai login |
| twinkl |
| chalky |
Non-brand queries: twinkl
Referring sites
11 referring sites
| Site | Share of referrals |
|---|---|
| castillalamancha.es | 4.99% |
| theresanaiforthat.com | 1.65% |
| sieweb.com.pe | 1.08% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 34.86% |
| Computers Electronics and Technology - Other | 15.21% |
| File Sharing and Hosting | 11.42% |
| Video Games Consoles and Accessories | 0.54% |
| Pets and Animals | 0.46% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 1.5M (3 months)
- Visits MoM
- +66.07%
- Country rank
- United States #17343
- Category rank
- Education (US) #543
- Bounce rate
- 22.97%
- Pages / visit
- 7.28
- Visit duration
- 00:07:27
- Industry
- Education
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 49.14%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Friends and local circle”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Chalkie get per month?
About 8,596 last month (Similarweb estimate), #346 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
Where do Chalkie's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 49.1%, search 38.1% (brand keywords 79.7%, chalkie, chalkie ai login, some people also search competitor twinkl), referral 7.6%, mainly from the Spanish Castilla-La Mancha education portal castillalamancha.es 4.99% and theresanaiforthat.com 1.65%. Social comes from Facebook, YouTube and WhatsApp; word of mouth between teachers plus the public 'best lessons of the week' showcase on the homepage; existing users return directly.
How much does Chalkie cost?
Free tier $0/month; Pro $6.65/month or $79.80/year; Max $12.99/month (existing data truncated, higher tiers unknown)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.