quietmoney

Gimkit

A classroom quiz game: the teacher creates a question set and starts a game, students join by entering a game code, answer questions to earn in-game currency and buy power-ups, with several game modes.

gimkit.com ↗Education & examsUnited States 88.99%, Korea, Republic of 1.68%, Australia 1.09%#453 of 606
Open Gimkit ↗← Back to the list
Checkout visits, last month
8,596
#453 of 606
vs prior month
▲ 41×
207 → 8,596, gain +8,389
Website visits, last month
11,410,000
Similarweb, last month; about 7.5 of every 10,000 visits reach checkout
Similarweb global rank
3,575
#36 in Education (US)
Take-off year
2018
How it startedFriends and local circleStarted with friends, colleagues or a local circle
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineInvite to useYou have to bring others in to use it
Spreads purely by itselfYes
Josh FeinsilberOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

10K4–6 months ago avg
12K3 months ago
2072 months ago
9KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com8,28302078,596
pay.stripe.com1,26112,31200

1. Productwhat it sells, to whom, and how it charges

Product
A classroom quiz game: the teacher creates a question set and starts a game, students join by entering a game code, answer questions to earn in-game currency and buy power-ups, with several game modes.
Users
US K-12 teachers and the students in their classes
Positioning
Gamified quizzing that is more strategic than Kahoot, from an unfunded team of about 7
Pricing
Not found Free tier: yes
Sharing mechanics
built-in sharing (strong) Gimkit - live learning game show
Price source
gimkit.com
“Gimkit - live learning game show”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 55.9%, search 35.6% with 91.5% brand keywords (gimkit join, gimkit login, gimkit host): one teacher starting a game brings in the whole class. Referrals come from school platforms padlet.com (4.7%), classlink.com (3.0%) and myschoolapp.com; social includes YouTube, Instagram and TikTok.

Last month's traffic sources

Search 36%Referrals/email/paid 8%Direct 56%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
Viral92%
Other8%

Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States88.99%
Korea, Republic of1.68%
Australia1.09%
Canada0.77%
Thailand0.72%

Countries (Semrush): United States 83.2%, Australia 2.7%, Mexico 1.7%, Canada 1.7%, Colombia 1.2%

Language

English

Social sources

YouTube, Instagram, TikTok

AI assistants

SourceShare
Claude0.17
ChatGPT0.04
Gemini0.01

AI referrals (Semrush): Claude 14,853 (0.17%), ChatGPT 3,809 (0.04%), Gemini 1,121 (0.01%), gizmo.ai 248 (0.00%)

Keywords

2.1K keywords · brand ~92% · organic 100% / paid 0%

Similarweb top 5 keywords
gimkit
gimkit join
gimkit login
gimkit host
gim kit

Referring sites

74 referring sites

SiteShare of referrals
padlet.com4.72%
classlink.com3.02%
myschoolapp.com1.77%

Referrer categories

CategoryShare of referrals
Education82.61%
Video Games Consoles and Accessories1.87%
Faith and Beliefs1.18%
Legal1.09%
Math1%

Site metrics (Similarweb, last month)

Visits, last 3 months
11.4M (3 months)
Visits MoM
+121.5%
Country rank
United States #891
Category rank
Education (US) #36
Bounce rate
27.06%
Pages / visit
6.32
Visit duration
00:05:43
Industry
Education
Top 3 channels
Direct › Organic Search › Referrals (top channel 56.29%)
Semrush monthly visits
3 months ago 4,132,732 · 2 months ago 8,724,616 · Last month 8,692,800 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
9,860,193 / 0
Semrush source breakdown (desktop)
Direct 52.5%, google.com · Google organic 28.3%, instructure.com 6.2%, classroom.google.com · Google organic 5.2%, clever.com 1.8%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Friends and local circle”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Gimkit get per month?

About 8,596 last month (Similarweb estimate), #453 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.

Where do Gimkit's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 55.9%, search 35.6% with 91.5% brand keywords (gimkit join, gimkit login, gimkit host): one teacher starting a game brings in the whole class. Referrals come from school platforms padlet.com (4.7%), classlink.com (3.0%) and myschoolapp.com; social includes YouTube, Instagram and TikTok.

How much does Gimkit cost?

Not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.