quietmoneyTruewayasl
Digital textbook platform for American Sign Language (ASL), with a companion sign dictionary and automatic grading, written by Deaf ASL teachers.
TRUE+WAY ASL isOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Digital textbook platform for American Sign Language (ASL), with a companion sign dictionary and automatic grading, written by Deaf ASL teachers.
- Users
- ASL teachers in US middle schools, high schools and colleges, and their students
- Positioning
- The only ASL textbook with a searchable sign dictionary, fully digital
- Pricing
- Not found
- Team
- small team
“'100% Digital Platform'; 'Crafted by Deaf ASL Teachers with decades of teaching experience'; only 'Contact us' CTA”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Traffic is 100% from the US; direct 44.6%, referral 40.5%; search terms are login terms such as twa eworkbook, canvas twa, twa asl log in, showing that students are brought in by teachers and school systems (such as Canvas). Referrals include oneschoolhouse.org 1.58%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 5% |
| Other | 95% |
Direct + brand search 48%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 100% |
Language
English
Keywords
24 keywords · brand ~48% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| twa eworkbook |
| asl true way curriculum |
| canvas twa |
| twa asl log in |
| true way asl student eworkbook |
Non-brand queries: twa eworkbook, canvas twa, twa asl log in
Referring sites
4 referring sites
| Site | Share of referrals |
|---|---|
| oneschoolhouse.org | 1.58% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 61.94% |
| Books and Literature | 23.66% |
| Computers Electronics and Technology - Other | 14.4% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 85.3K (3 months)
- Visits MoM
- +21.4%
- Country rank
- United States #78268
- Category rank
- Science and Education/Universities and Colleges #2256
- Bounce rate
- 41.15%
- Pages / visit
- 4.12
- Visit duration
- 00:08:27
- Industry
- Education
- Top 3 channels
- Referrals › Direct › Organic Search (top channel 40.48%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Institutional distribution”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Truewayasl get per month?
About 12,894 last month (Similarweb estimate), #214 of 606; the month before was 31,121. Opening checkout is not paying, so this is not revenue.
Where do Truewayasl's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Traffic is 100% from the US; direct 44.6%, referral 40.5%; search terms are login terms such as twa eworkbook, canvas twa, twa asl log in, showing that students are brought in by teachers and school systems (such as Canvas). Referrals include oneschoolhouse.org 1.58%.
How much does Truewayasl cost?
Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.